Procter & Gamble Advertising in India
Procter & Gamble ads appeared 5,73,388 times across Indian media, making it the #3 biggest Healthcare advertiser. 5,71,398 of those were on TV, more than on any other medium. February is its busiest month.
- 100% of its ads run on television.
- 30% of its TV airtime runs alongside Feature Films.
- It runs about 313× more ads in February than in its quietest month.
Where its ads run.
Procter & Gamble splits its measured ads across 2 media, and TV leads at 100%. The dashed line shows what a typical Healthcare brand does.
Each bar is the share of Procter & Gamble's ads that ran on that medium. The dashed line is the average across all Healthcare brands.
Where it airs on TV.
ads on Raj Musix, the TV channel it advertises on most.
This is the number of ads Procter & Gamble ran on each channel.
The genres it leans on.
Each figure is the share of Procter & Gamble's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Procter & Gamble's airings cluster around 19:00-19:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Procter & Gamble's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Procter & Gamble's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Procter & Gamble ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
8.7% of Healthcare voice.
Procter & Gamble accounts for 8.7% of all measured Healthcare advertising, ranked #3 of 3,846 advertisers tracked in the category.
The Healthcare field, measured.
Procter & Gamble ranks #3 of 3,846 advertisers in Healthcare, counted by how many ads each one ran. These counts cover Healthcare advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Procter & Gamble's media.
How many ads did Procter & Gamble run in India?
A Procter & Gamble ad appeared 5,73,388 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #3 among Healthcare brands.
Where did Procter & Gamble's ads run?
Procter & Gamble ran 5,71,398 ads on TV and 1,866 ads on digital.
Which TV channels did Procter & Gamble advertise on?
Procter & Gamble ran 9,257 ads on Raj Musix, more than on any other channel. Next come Zee 24 Kalak and Adithya.
What kind of TV programmes did Procter & Gamble advertise around?
30% of Procter & Gamble's television ads ran alongside feature films programming.
When did Procter & Gamble advertise the most?
Procter & Gamble ran the most ads in February and the fewest around November.
Campaigns we have run for brands like Procter & Gamble
A campaign we planned, booked and photographed for another advertiser in Healthcare, run by the same team and the same process you would work with.
Sampling at the sports ground, where the need is immediate
An electrolyte drink is easiest to explain to someone who is already dehydrated. The activation set branded canopies at cricket grounds and academies and put the product directly into the hands of players and coaching staff between sessions, with the level up your game line on the canopy above the table. Trial happened at the moment of need rather than at a mall counter, and the team photographs came out of the same session.
Sampling in the condition the product solves converts far better than sampling in traffic, because the benefit is felt within the same hour. The activation also produced photography of real teams using it, which then works as content the brand can run.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Healthcare
Personal healthcare advertising in India
Print is the sector’s leading medium, taking 67.8% of ad spend over the 12 months to September 2025. Reckitt Benckiser (India) leads on 12.7% of that spend, 6.4% of the sector’s ads run on digital, and 1,130 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 22% on the opening quarter.
Up 102% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.8% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Reckitt Benckiser (India) leads the medium
Television carries 30.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Reckitt Benckiser (India) holds 25.1% of the medium’s spend and the top ten advertisers hold 73.1%.
News Bulletin takes 26.6%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 40.8%, the largest single share.
43 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Reckitt Benckiser (India) led television in January 2026, on 25.1% of the medium’s spend, from 114 advertisers active.
Print: SBS Biotech leads the medium
Print carries 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 22.0% of the medium’s spend and the top ten advertisers hold 64.1%.
North zone takes 45.2%, the largest single share.
Rajasthan Patrika takes 11.7%, the largest single share.
Mumbai takes 4.5%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
465 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 22.0% of the medium’s spend, from 234 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 1.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 49.2% of the medium’s spend and the top ten advertisers hold 97.5%.
West zone takes 32.9%, the largest single share.
Prime time takes 29.8%, the largest single share.
Big FM carried the most radio ads over the 12 months to September 2025.
49 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 49.2% of the medium’s spend, from 34 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 6.4% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 35.9% of the medium’s spend and the top ten advertisers hold 67.3%.
Facebook takes 30.6%, the largest single share.
Video takes 52.4%, the largest single share.
Desktop Video takes 23.9%, the largest single share.
1,747 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 35.9% of the medium’s spend, from 887 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Reckitt Benckiser (India) leads the sector on 12.7% of that spend.
The sector ran 169,019 ads from 1,130 advertisers in January 2026.
6.4% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 78 against an opening quarter of 100.
News Bulletin carries 26.6% of the sector’s TV ads.
North zone carries 45.2% of the sector’s print spend.
West zone carries 32.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?