Case studies · Healthcare & Wellness
Eisai
Branded merchandise for a pharmaceutical audience
Pharmaceutical brands reach doctors through the things left behind after the conversation, and most of it is thrown away. The merchandise here was chosen to survive that test: a gadget organiser that a travelling clinician actually uses, produced to a quality that carries the brand without shouting it, with the identity applied discreetly rather than printed across the face.
What it delivered
A useful object keeps the brand in the room long after a leave-behind would have gone, which is the whole economics of medical merchandise. Keeping the branding restrained is what stops the item being retired to a cupboard.
Format Branded merchandise
Item Gadget organiser kit
Audience Medical professionals
Execution photography from the campaign, captured site by site as each placement went live.
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