Bayer Pharmaceuticals P Advertising in India
Bayer Pharmaceuticals P ads appeared 84,132 times across Indian media, making it the #7 biggest Healthcare advertiser. 83,713 of those were on TV, more than on any other medium. August is its busiest month.
- 100% of its ads run on television.
- 37% of its TV airtime runs alongside Feature Films.
- It runs about 438× more ads in August than in its quietest month.
Where its ads run.
Bayer Pharmaceuticals P splits its measured ads across 4 media, and TV leads at 100%. The dashed line shows what a typical Healthcare brand does.
Each bar is the share of Bayer Pharmaceuticals P's ads that ran on that medium. The dashed line is the average across all Healthcare brands.
Where it airs on TV.
ads on Public Movies, the TV channel it advertises on most.
This is the number of ads Bayer Pharmaceuticals P ran on each channel.
The genres it leans on.
Each figure is the share of Bayer Pharmaceuticals P's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Bayer Pharmaceuticals P's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Bayer Pharmaceuticals P's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Bayer Pharmaceuticals P's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Bayer Pharmaceuticals P ran for each product.
A geographic footprint, led by Nagpur.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
2% of Healthcare voice.
Bayer Pharmaceuticals P accounts for 2% of all measured Healthcare advertising, ranked #7 of 3,846 advertisers tracked in the category.
The Healthcare field, measured.
Bayer Pharmaceuticals P ranks #7 of 3,846 advertisers in Healthcare, counted by how many ads each one ran. These counts cover Healthcare advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Bayer Pharmaceuticals P's media.
How many ads did Bayer Pharmaceuticals P run in India?
A Bayer Pharmaceuticals P ad appeared 84,132 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #7 among Healthcare brands.
Where did Bayer Pharmaceuticals P's ads run?
Bayer Pharmaceuticals P ran 83,713 ads on TV, 194 ads on print, 164 ads on digital and 61 ads on radio.
Which TV channels did Bayer Pharmaceuticals P advertise on?
Bayer Pharmaceuticals P ran 1,877 ads on Public Movies, more than on any other channel. Next come News Tamil 24x7 and Sony Pal.
What kind of TV programmes did Bayer Pharmaceuticals P advertise around?
37% of Bayer Pharmaceuticals P's television ads ran alongside feature films programming.
When did Bayer Pharmaceuticals P advertise the most?
Bayer Pharmaceuticals P ran the most ads in August and the fewest around November.
Campaigns we have run for brands like Bayer Pharmaceuticals P
A campaign we planned, booked and photographed for another advertiser in Healthcare, run by the same team and the same process you would work with.
Regional press in two languages for an economical medicine range
A cardiac and diabetic patient reads the paper and buys their medicine monthly, which makes daily press the natural fit. The SMARTeco range ran in Gujarati and Hindi dailies with the same construction in both, an everyday savings line, the categories the range covers and the instruction to ask the pharmacist for it by name. The ad sat alongside general news rather than in a health supplement, where the reader would already be self-selected.
Asking the reader to name the brand at the counter is what makes a press ad work in a category where the pharmacist decides the substitution. Running the same layout across two languages kept the buy simple while covering two distinct regional readerships.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Healthcare
Personal healthcare advertising in India
Print is the sector’s leading medium, taking 67.8% of ad spend over the 12 months to September 2025. Reckitt Benckiser (India) leads on 12.7% of that spend, 6.4% of the sector’s ads run on digital, and 1,130 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 22% on the opening quarter.
Up 102% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.8% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Reckitt Benckiser (India) leads the medium
Television carries 30.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Reckitt Benckiser (India) holds 25.1% of the medium’s spend and the top ten advertisers hold 73.1%.
News Bulletin takes 26.6%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 40.8%, the largest single share.
43 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Reckitt Benckiser (India) led television in January 2026, on 25.1% of the medium’s spend, from 114 advertisers active.
Print: SBS Biotech leads the medium
Print carries 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 22.0% of the medium’s spend and the top ten advertisers hold 64.1%.
North zone takes 45.2%, the largest single share.
Rajasthan Patrika takes 11.7%, the largest single share.
Mumbai takes 4.5%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
465 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 22.0% of the medium’s spend, from 234 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 1.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 49.2% of the medium’s spend and the top ten advertisers hold 97.5%.
West zone takes 32.9%, the largest single share.
Prime time takes 29.8%, the largest single share.
Big FM carried the most radio ads over the 12 months to September 2025.
49 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 49.2% of the medium’s spend, from 34 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 6.4% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 35.9% of the medium’s spend and the top ten advertisers hold 67.3%.
Facebook takes 30.6%, the largest single share.
Video takes 52.4%, the largest single share.
Desktop Video takes 23.9%, the largest single share.
1,747 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 35.9% of the medium’s spend, from 887 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 67.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Reckitt Benckiser (India) leads the sector on 12.7% of that spend.
The sector ran 169,019 ads from 1,130 advertisers in January 2026.
6.4% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 78 against an opening quarter of 100.
News Bulletin carries 26.6% of the sector’s TV ads.
North zone carries 45.2% of the sector’s print spend.
West zone carries 32.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?