Outdoor built around a menu line and four outlet addresses
A multi-city restaurant chain has to sell the food and the location in the same three seconds. The hoardings led with the appetite line, that ghee makes the taste, on a single dominating dish image, then closed with the four outlets by name: Club Road and Lalpur in Ranchi, Golmuri Chowk in Jamshedpur and Salt Lake in Kolkata. Sites were taken near the outlets themselves so the address list read as directions rather than as a corporate footer.
Listing every outlet on every site means one creative works across three cities without a separate version for each, and a diner in any of them finds the nearest branch on the board. Leading with the dish rather than the logo is what makes a restaurant hoarding stop traffic.
Execution photography from the campaign, captured site by site as each placement went live.