Gujarati auto branding that names every place you can buy it
A packaged snack brand has to solve appetite and availability at once. The hood panel carried the range in Gujarati with the invitation to snack freely, and closed with the logos of the places it is stocked, DMart, Reliance Smart, Zepto, Blinkit and JioMart, so the message answered where to buy before the question was asked. Autos worked the Ahmedabad arterial and residential roads where those stores and their delivery riders already operate.
Naming the retail and quick commerce partners on the panel converts recall into a purchase route, because the reader already has at least one of those apps installed. Running the copy in Gujarati kept the invitation conversational rather than translated.
Execution photography from the campaign, captured site by site as each placement went live.