Case studies · Food & Beverage
Hathi Masala
A celebrity pack shot built around a five rupee sachet
Sachet masala sells on price and recognition, in that order. The creative put both in one frame: the five rupee pack held up by a familiar face, the flavour proposition on the sachet itself, and nothing else competing for attention. Shot to work as a still, it carries across pack, press, outdoor and trade material without redesign, which is what a distribution-led brand needs.
What it delivered
One frame that survives every format keeps a wide, fragmented buy consistent from the trade poster to the hoarding. Leading with the price on the pack rather than in a corner burst means the offer stays intact however the creative is cropped.
Format Campaign creative
Talent Celebrity endorser
Price point Rs 5 sachet
Execution photography from the campaign, captured site by site as each placement went live.
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