Case studies · Food & Beverage

Bauli

A scan and win promotion carried on the pack itself

Impulse food is decided at the shelf, so the promotion went where the decision happens rather than into media around it. Every Moonfils wrapper carried a scan and win flash with a unique QR code, offering assured cashback and prizes, so the pack does the recruiting, the reminding and the redemption. Placing the code on the front panel meant it was visible in the display box before purchase, not only after opening.

What it delivered

On-pack promotion buys reach in proportion to sales rather than to media budget, and it collects a scan from a buyer the brand otherwise never identifies. Putting the flash on the face of the wrapper made the offer part of the shelf decision instead of a discovery after the sale.

Format On-pack promotion

Mechanic Unique QR, scan and win

Placement Front of pack

Bauli Moonfils croissant packs carrying the scan and win QR promotion on the front panel

Execution photography from the campaign, captured site by site as each placement went live.

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