Cinema screens for a business-to-business platform
Business platforms usually chase their audience through targeted digital and compete with everything else on the same screen. Cinema does the opposite: a full screen, no second window and an audience that cannot scroll. The slide stated the proposition in one line, that this connects MSMEs with business-to-business sales agents, and carried the app store badges and phone number, keeping to what can be read and remembered in a single on-screen appearance.
Cinema gives a business message the undivided attention that no feed placement can, and small business owners sit in the same halls as everyone else. Restricting the slide to one proposition and one response route is what makes a format with no dwell time work.
Execution photography from the campaign, captured site by site as each placement went live.