Case studies · Industrial & Manufacturing
Vista Cables
Mobile charging stations as the media, not the sponsor line
A wires and cables brand advertising on a charging station is a rare case of the medium proving the message. Branded kiosks were placed in mall concourses and waiting areas carrying the lifetime trust line, positioned beside seating so users stay with the unit while their phone charges. The screen runs the product range while the person stands there, which is dwell time no poster in that concourse gets.
What it delivered
The format holds a captive audience for as long as a phone takes to charge, and it associates the brand with the exact benefit it sells. Placing the units next to seating rather than in the walkway is what turns a passing glance into several minutes.
Format Branded charging stations
Placement Mall concourse and waiting areas
Dwell The length of a phone charge
Execution photography from the campaign, captured site by site as each placement went live.
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