Case studies · Electronics & Mobile
Motorola
A full train wrap for a camera-led phone launch
The phone’s claim was that it captures fast moving objects without blur, so the medium made the argument for it. A full exterior train wrap carried the Edge 70 Fusion with its Flipkart sale date and price, on a vehicle that is itself the fast moving object the copy describes. The wrap was photographed in the depot as it went live and again in service, which is how a wrap of this size gets signed off.
What it delivered
Matching the claim to the format gives the creative a second reading that a static site cannot deliver. A full wrap also books the entire vehicle, so there is no competing message anywhere on the surface a commuter is looking at.
Format Full train exterior wrap
Product Motorola Edge 70 Fusion
Partner Flipkart sale
Execution photography from the campaign, captured site by site as each placement went live.
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