Case studies · Electronics & Mobile
Vivo
Train branding for a battery-led launch
A 7200 mAh battery is a commuter’s claim, so it ran where commuters are. Exterior train branding carried the Vivo T5x with its price and the Flipkart sale date, positioned to be read from the platform as the train pulls in and while riders wait to board. The message was kept to three things a passenger can absorb in that time: the battery, the price and the date the sale opens.
What it delivered
Buying the platform-facing surface means the creative is read during the wait, which is the longest attention a transit audience gives anything. Leading with the sale date turned the branding into a diary prompt rather than general awareness.
Format Train exterior branding
Product Vivo T5x 5G
Message Sale date and price
Execution photography from the campaign, captured site by site as each placement went live.
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