Wipro Consumer Care & Lighting Advertising in India
Wipro Consumer Care & Lighting ads appeared 49,173 times across Indian media, making it the #10 biggest Consumer Durables advertiser. 44,835 of those were on digital, more than on any other medium. May is its busiest month.
- 91% of its ads run online.
- 55% of its TV airtime runs alongside Cartoons / Animation.
- It runs about 212× more ads in May than in its quietest month.
Where its ads run.
Wipro Consumer Care & Lighting splits its measured ads across 3 media, and digital leads at 91%. The dashed line shows what a typical Consumer Durables brand does.
Each bar is the share of Wipro Consumer Care & Lighting's ads that ran on that medium. The dashed line is the average across all Consumer Durables brands.
Where it airs on TV.
ads on Chutti TV, the TV channel it advertises on most.
This is the number of ads Wipro Consumer Care & Lighting ran on each channel.
55% of its TV airtime runs with Cartoons / Animation.
Each figure is the share of Wipro Consumer Care & Lighting's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Wipro Consumer Care & Lighting's airings cluster around 18:00-18:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Wipro Consumer Care & Lighting's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Wipro Consumer Care & Lighting's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Wipro Consumer Care & Lighting ran for each product.
A geographic footprint, led by Kochi.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
2.3% of Consumer Durables voice.
Wipro Consumer Care & Lighting accounts for 2.3% of all measured Consumer Durables advertising, ranked #10 of 3,450 advertisers tracked in the category.
The Consumer Durables field, measured.
Wipro Consumer Care & Lighting ranks #10 of 3,450 advertisers in Consumer Durables, counted by how many ads each one ran. These counts cover Consumer Durables advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Wipro Consumer Care & Lighting's media.
How many ads did Wipro Consumer Care & Lighting run in India?
A Wipro Consumer Care & Lighting ad appeared 49,173 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #10 among Consumer Durables brands.
Where did Wipro Consumer Care & Lighting's ads run?
Wipro Consumer Care & Lighting ran 44,835 ads on digital, 4,191 ads on TV and 147 ads on radio.
Which TV channels did Wipro Consumer Care & Lighting advertise on?
Wipro Consumer Care & Lighting ran 615 ads on Chutti TV, more than on any other channel. Next come Kushi TV and Star Maa Movies HD.
What kind of TV programmes did Wipro Consumer Care & Lighting advertise around?
55% of Wipro Consumer Care & Lighting's television ads ran alongside cartoons / animation programming.
When did Wipro Consumer Care & Lighting advertise the most?
Wipro Consumer Care & Lighting ran the most ads in May and the fewest around September.
Campaigns we have run for brands like Wipro Consumer Care & Lighting
A campaign we planned, booked and photographed for another advertiser in Consumer Durables, run by the same team and the same process you would work with.
A celebrity-led creative for TMT steel bars
TMT bars are chosen by a contractor and paid for by a homeowner, so the creative had to work for both. It cast a familiar face against the product with the line that construction has a real hero, then named the three grades outright, Fe 550 TMX, Fe 550 D TMX and Fe 500 D CRS, alongside the quality certifications. Recognition brings the homeowner in and the specification detail satisfies the contractor.
Carrying the grade names and the certification marks in the same frame as the celebrity means one creative serves the consumer and the trade rather than needing two. Naming the grades is what lets a homeowner ask for the product correctly at the dealer.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Consumer Durables
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?