Case studies · Industrial & Manufacturing

IndoSMC

An exhibition stand built as a working product wall

At an industrial expo the visitor is comparing specifications, not browsing, so the stand was built as a product wall rather than a lounge. Enclosures, cable trays, ladders and fencing were mounted at eye level across the back and side walls, with a lit backdrop carrying the designed to last positioning and a central meeting area where the actual conversations happen. The layout lets a buyer see the range before anyone speaks to them.

What it delivered

Putting the product on the walls means the stand qualifies visitors on its own, and the sales team spends its time on people who have already seen what they need. Building the meeting space into the middle rather than behind a partition kept those conversations inside the range on display.

Format Exhibition stand

Layout Product wall with central meeting area

Audience Trade buyers

Interior of the IndoSMC stand showing the product displays and meeting area

Execution photography from the campaign, captured site by site as each placement went live.

All case studies

More work in Industrial & Manufacturing

Gallantt Campaign creative · Celebrity endorser Campaign artwork casting the steel as the real hero of construction, with the grade range named on the frame. See the case study

Jindal Bus side panels · Limbdi, Surendranagar, Dhrangadhra, Surat Side panels on state buses through Limbdi, Surendranagar, Dhrangadhra and Surat, each photographed with its coordinates. See the case study

Vista Cables Branded charging stations · Mall concourse and waiting areas Branded charging kiosks placed in mall concourses, where a cable brand can make its point by being useful. See the case study