Metro door panels for an iPhone launch offer
A launch offer has to be read, not glimpsed, and a metro commuter is stationary for the length of the journey. Door panels were taken inside and outside the coaches, carrying the iPhone 17 line-up with the reseller’s EMI and cashback terms, so a rider standing at the door had the model, the price route and the store in one field of view. The exterior panels did the recruitment on the platform, the interior panels did the detail in the coach.
Splitting the buy between exterior and interior lets each panel do a different job: attention on the platform, reading time in the coach. Carrying the finance terms rather than only the product turned an awareness format into a store-visit prompt.
Execution photography from the campaign, captured site by site as each placement went live.