Google Advertising in India
Google ads appeared 4,42,211 times across Indian media, making it the #2 biggest Computers & IT advertiser. 4,12,334 of those were on digital, more than on any other medium. June is its busiest month.
- 93% of its ads run online.
- 31% of its TV airtime runs alongside Feature Films.
- About 1 in every 9 Computers & IT ads in India is one of theirs, which makes it #2 in the category.
Where its ads run.
Google splits its measured ads across 4 media, and digital leads at 93%. The dashed line shows what a typical Computers & IT brand does.
Each bar is the share of Google's ads that ran on that medium. The dashed line is the average across all Computers & IT brands.
Where it airs on TV.
ads on Star Sports Khel, the TV channel it advertises on most.
This is the number of ads Google ran on each channel.
The genres it leans on.
Each figure is the share of Google's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Google's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Google's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Tuesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Google's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Google ran for each product.
A geographic footprint, led by Surat.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
11.5% of Computers & IT voice.
Google accounts for 11.5% of all measured Computers & IT advertising, ranked #2 of 2,810 advertisers tracked in the category.
The Computers & IT field, measured.
Google ranks #2 of 2,810 advertisers in Computers & IT, counted by how many ads each one ran. These counts cover Computers & IT advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Google's media.
How many ads did Google run in India?
A Google ad appeared 4,42,211 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #2 among Computers & IT brands.
Where did Google's ads run?
Google ran 4,12,334 ads on digital, 24,314 ads on TV, 2,979 ads on print and 2,584 ads on radio.
Which TV channels did Google advertise on?
Google ran 1,042 ads on Star Sports Khel, more than on any other channel. Next come Star Sports 2 Telugu and Star Sports 2 Hindi.
What kind of TV programmes did Google advertise around?
31% of Google's television ads ran alongside feature films programming.
When did Google advertise the most?
Google ran the most ads in June and the fewest around October.
Campaigns we have run for brands like Google
A campaign we planned, booked and photographed for another advertiser in Computers & IT, run by the same team and the same process you would work with.
Metro door panels for an iPhone launch offer
A launch offer has to be read, not glimpsed, and a metro commuter is stationary for the length of the journey. Door panels were taken inside and outside the coaches, carrying the iPhone 17 line-up with the reseller’s EMI and cashback terms, so a rider standing at the door had the model, the price route and the store in one field of view. The exterior panels did the recruitment on the platform, the interior panels did the detail in the coach.
Splitting the buy between exterior and interior lets each panel do a different job: attention on the platform, reading time in the coach. Carrying the finance terms rather than only the product turned an awareness format into a store-visit prompt.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Computers & IT
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?