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Jntl Consumer Health (India) Advertising in India

TLDR

Jntl Consumer Health (India) ads appeared 1,15,073 times across Indian media, which puts it #16 among Personal Care brands. 1,05,037 of those were on TV, more than on any other medium. May is its busiest month.

  • 91% of its ads run on television.
  • It runs about 54× more ads in May than in its quietest month.
  • It accounts for 1.0% of all Personal Care ads, which makes it #16 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
54×
peak vs trough
May'25
Oct'24Jun'25Mar'26
Ads run
1,15,073
times an ad appeared
Category rank
#16
of 3739 in Personal Care
Share of category ads
1%
of every Personal Care ad
Media used
4
of 5 tracked media
Top medium
TV
91% of its ads
Peak month
May
seasonal high

Where its ads run.

Jntl Consumer Health (India) splits its measured ads across 4 media, and TV leads at 91%. The dashed line shows what a typical Personal Care brand does.

What this means

Each bar is the share of Jntl Consumer Health (India)'s ads that ran on that medium. The dashed line is the average across all Personal Care brands.

Medium % of its ads
TV
91.3%
Digital
7.9%
Print
0.6%
Radio
0.2%
Jntl Consumer Health (India) Average across Personal Care brands

Where it airs on TV.

TV channelAds run
01
Rengoni
3,291
02
Rang
3,071
03
Showbox
3,043
04
Murasu TV
2,683
05
Ramdhenu
2,478
06
Sony Aath
2,134
07
Khushboo Bangla
2,102
08
Ishara TV
2,041
3,291

ads on Rengoni, the TV channel it advertises on most.

What this means

This is the number of ads Jntl Consumer Health (India) ran on each channel.

The genres it leans on.

Feature Films 26% share of TV airtime
Feature Films 26%
Drama / Soap 26%
Film Songs 14%
Cartoons / Animation 10%
Comedies 9%
Music Shows / Songs 7%
Mythological / Costume Dramas 4%
Action / Thriller 4%
What this means

Each figure is the share of Jntl Consumer Health (India)'s TV airtime that ran alongside that kind of programme.

A clear airing peak around 12 PM.

0003060912151821 peak 12 PM

Jntl Consumer Health (India)'s airings cluster around 12:00-12:29, with the deepest reach concentrated in a narrow window.

Time of day Ads run
12:00-12:293,741
13:00-13:293,714
18:00-18:293,627
11:00-11:293,573
21:30-21:593,493
19:00-19:293,425
What this means

Each spoke is the share of Jntl Consumer Health (India)'s airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Saturday
17,212
Friday
16,013
Thursday
15,605
Monday
14,536
Wednesday
14,277
Tuesday
13,964
Sunday
12,353

Saturday indexes highest, making it the brand's busiest broadcast day.

Creative language
Tamil
1,011
Bhojpuri
44
Hindi
22

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
34% Display
66% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
Facebookfacebook.com
2,606
02
YouTubeyoutube.com
1,584
03
Youtubeyoutube
364
04
Mimsmims.com
184
05
Hotstarhotstar.com
67
06
Sportskeedasportskeeda.com
42
07
Boredpandaboredpanda.com
40
08
Sarkariresultsarkariresult.com
37
Formats & placements
Facebook Video
3,588
Desktop Video
1,607
Facebook Display
1,488
Desktop Display
1,259
In App Video
500
Mobile Display
312

What it advertises.

Headline product
Stayfree Secure Xl (Extra Large)

leads Jntl Consumer Health (India)'s products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Jntl Consumer Health (India) ran for each product.

01
Stayfree Secure Xl (Extra Large)
40,052
02
Johnson Baby Shampoo
35,159
03
Johnson Baby Soap
16,603
04
Johnson Baby Cream
13,829
05
Tp Stayfree Secure Xl (Extra Large)
1,510
06
Tp Johnson Baby Shampoo
1,030
07
Johnson Baby Care Range
876
08
Be The Change For Tb
638
09
Aveeno Baby Range Of Products
481
10
Listerine Total Care
387
Brand DNA

Jntl Consumer Health (India) advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledSeasonalNational
Ad-intensity score
34 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Ahmedabad.

AhmedabadMumbaiBangalore
Ahmedabad
97
Mumbai
83
Bangalore
28
Varanasi
21
Lucknow
21
Allahabad
21
Kanpur
21
Agra
19
Bareilly
18
Moradabad
18

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

1% of Personal Care voice.

Jntl Consumer Health (India) accounts for 1% of all measured Personal Care advertising, ranked #16 of 3,739 advertisers tracked in the category.

#16
Category rank
3,739
Advertisers tracked
Each dot = 1% of all Personal Care ad voice

The Personal Care field, measured.

 AdvertiserShare of the leaderAds run
01
13,70,314
03
5,22,900
04
4,43,976
06
1,77,752
07
1,29,868
08
1,29,276
09
Jntl Consumer Health (India) This brand
58,701
What this means

Jntl Consumer Health (India) ranks #16 of 3,739 advertisers in Personal Care, counted by how many ads each one ran. These counts cover Personal Care advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Jntl Consumer Health (India) Average across Personal Care brands
AxisJntlPersonal Care
Digital88
TV9186
Top genre2637
Print11
Radio04
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Jntl Consumer Health (India)'s media.

How many ads did Jntl Consumer Health (India) run in India?

A Jntl Consumer Health (India) ad appeared 1,15,073 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #16 among Personal Care brands.

Where did Jntl Consumer Health (India)'s ads run?

Jntl Consumer Health (India) ran 1,05,037 ads on TV, 9,072 ads on digital, 740 ads on print and 224 ads on radio.

Which TV channels did Jntl Consumer Health (India) advertise on?

Jntl Consumer Health (India) ran 3,291 ads on Rengoni, more than on any other channel. Next come Rang and Showbox.

What kind of TV programmes did Jntl Consumer Health (India) advertise around?

26% of Jntl Consumer Health (India)'s television ads ran alongside feature films programming.

When did Jntl Consumer Health (India) advertise the most?

Jntl Consumer Health (India) ran the most ads in May and the fewest around September.

Personal Care

Campaigns we have run for brands like Jntl Consumer Health (India)

A campaign we planned, booked and photographed for another advertiser in Personal Care, run by the same team and the same process you would work with.

Reginald Men · FMCG & Personal Care

A celebrity-led film for a men’s sunscreen launch

Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.

What it delivered

Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.

Format Celebrity product film
Talent Riteish Deshmukh
Use Social and digital
Riteish Deshmukh holding the Reginald Men sunscreen in the launch film
Close frame from the Reginald Men launch film showing the pack

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Personal care advertising in India

Television is the sector’s leading medium, taking 79.9% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 17.1% of that spend, 6.5% of the sector’s ads run on digital, and 1,008 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
79.9%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
147,730
Ads in January 2026
across all four media
1,008
Advertisers
active in January 2026
6.5%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print −31%
0
40
90
130
100
101
55
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Digital +116%
0
70
140
200
100
85
87
216
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 116% on the opening quarter.

Radio −63%
0
40
90
130
100
58
37
37
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 63% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

79.9% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 79.9% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 79.9%
Print 19.5%
Radio 0.6%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
150
139
113
126
1418
1257
1268
1510
36
20
20
23
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Vini Product leads the medium

Television carries 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vini Product holds 25.8% of the medium’s spend and the top ten advertisers hold 85.8%.

Top advertiser
Vini Product
25.8% of the sector’s television spend in January 2026
Top 10 concentration
85.8%
of the sector’s television spend sits with ten advertisers
Advertiser count
70
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
22.7% is feature films
Feature Films 22.7%
Drama & soap 21.1%
News Bulletin 11.4%
Film Songs 8.7%
All others 36.1%

Feature Films takes 22.7%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
32.5% is prime time
Prime time 32.5%
Afternoon 22.5%
Morning 17.1%
Early morning 13.0%
All others 14.9%

Prime time takes 32.5%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
34.5% is hindi
Hindi 34.5%
Tamil 10.8%
Bengali 8.9%
Marathi 8.7%
All others 37.1%

Hindi takes 34.5%, the largest single share.

Advertisers seen only in this sector 13 advertisers
01 Lattafa Perfumes Llc
02 Jcb Industries
03 Laborate Pharma
04 Pam Cosmetics & Glasses
05 Fragrance World Trading Llc
06 Mrunalini Ayurveda
07 Sonali Soap & Chemicals
08 Chasme Chemical
09 Rushr Sciences
10 Yusuf Bhai

13 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Vini Product led television in January 2026, on 25.8% of the medium’s spend, from 70 advertisers active.

85.8%
Top 10 share
99,270
Ads tracked
13
Sector-only advertisers

Print: Wipro leads the medium

Print carries 19.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Wipro holds 16.6% of the medium’s spend and the top ten advertisers hold 77.8%.

Top advertiser
Wipro
16.6% of the sector’s print spend in January 2026
Top 10 concentration
77.8%
of the sector’s print spend sits with ten advertisers
Advertiser count
87
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
40.1% is north zone
North zone 40.1%
West zone 29.5%
East zone 16.4%
South zone 14.0%

North zone takes 40.1%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
12.7% is rajasthan patrika
Rajasthan Patrika 12.7%
Dainik Bhaskar Group Of Pubs 10.6%
Bennett, Coleman 9.9%
The Hindustan Times 9.6%
All others 57.2%

Rajasthan Patrika takes 12.7%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.1% is kolkata
Kolkata 3.1%
Mumbai 2.8%
Nagpur 2.5%
New Delhi 2.1%
All others 89.5%

Kolkata takes 3.1%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Amar Ujala 10.4%
02 Ganashakti 1.1%
03 Bartman 1.1%
04 Ananda Bazar Patrika 0.7%
05 Dainik Jagran 0.5%

Amar Ujala carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 107 advertisers
01 Ipsa Labs
02 Jaikaran
03 Meso
04 Pilco Healthcare
05 Chasme Chemical
06 Take 2 Care
07 Uomo
08 Louis Herbals
09 Origami Cellulo
10 Mihirann Kreation

107 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Wipro led print in January 2026, on 16.6% of the medium’s spend, from 87 advertisers active.

77.8%
Top 10 share
677
Ads tracked
107
Sector-only advertisers

Radio: Vicco Laboratories leads the medium

Radio carries 0.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vicco Laboratories holds 37.9% of the medium’s spend and the top ten advertisers hold 99.7%.

Top advertiser
Vicco Laboratories
37.9% of the sector’s radio spend in January 2026
Top 10 concentration
99.7%
of the sector’s radio spend sits with ten advertisers
Advertiser count
14
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
36.8% is west zone
West zone 36.8%
South zone 23.6%
North zone 22.2%
East zone 17.4%

West zone takes 36.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
34.7% is prime time
Prime time 34.7%
Morning 21.8%
Afternoon 17.3%
Early morning 17.0%
All others 9.2%

Prime time takes 34.7%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 20.7%
02 Big FM 13.0%
03 Radio Mirchi 10.2%
04 Radio One 3.2%
05 Ht Fever 2.4%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 20 advertisers
01 Alvio Pharmaceuticals
02 Chasme Chemical
03 Mihirann Kreation
04 Sonali Soap & Chemicals
05 Eze Perfumes
06 Vedic Glow
07 Zighrana
08 Kalapy Exports
09 Jp & Gp Marketers And Consultant
10 Rajesh Pharma

20 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Vicco Laboratories led radio in January 2026, on 37.9% of the medium’s spend, from 14 advertisers active.

99.7%
Top 10 share
18,983
Ads tracked
20
Sector-only advertisers

Digital: Gillette leads the medium

Digital carries 6.5% of the sector’s ads over the 12 months to September 2025. In January 2026, Gillette holds 14.7% of the medium’s spend and the top ten advertisers hold 55.7%.

Top advertiser
Gillette
14.7% of the sector’s digital spend in January 2026
Top 10 concentration
55.7%
of the sector’s digital spend sits with ten advertisers
Advertiser count
928
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
35.4% is facebook
Facebook 35.4%
YouTube 15.9%
Youtube 0.7%
Cricbuzz 0.4%
All others 47.6%

Facebook takes 35.4%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
61.2% is display
Display 61.2%
Video 38.8%

Display takes 61.2%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
28.1% is mobile display
Mobile Display 28.1%
Facebook Video 18.3%
Desktop Video 17.1%
Facebook Display 17.0%
All others 19.5%

Mobile Display takes 28.1%, the largest single share.

Advertisers seen only in this sector 2,029 advertisers
01 Lotus
02 Avon Beauty Products(I)
03 Mymuse
04 Neesh
05 Ampa Orthodontics
06 Star Smile Technologies
07 Raahi Parfums
08 Sterling Parfumes
09 Oralcare Solutions India
10 Dusky India

2,029 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Gillette led digital in January 2026, on 14.7% of the medium’s spend, from 928 advertisers active.

55.7%
Top 10 share
28,800
Ads tracked
2,029
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Monday and Wednesday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Hindustan Unilever leads the sector on 17.1% of that spend.

03

The sector ran 147,730 ads from 1,008 advertisers in January 2026.

04

6.5% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 69 against an opening quarter of 100.

06

Feature Films carries 22.7% of the sector’s TV ads.

07

North zone carries 40.1% of the sector’s print spend.

08

West zone carries 36.8% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?