EuroKids

Mobile cart branding parked inside the preschool catchment

A preschool sells to the streets within about two kilometres of its door, and no further. The plan stayed inside that radius: branded mobile carts worked the residential lanes and society gates around the Ghuma centre in Ahmedabad, carrying the curriculum, the admissions year and the centre address so a parent walking past had everything needed to visit. A cart can be repositioned daily, so coverage followed the school run rather than sitting on one road.

What it delivered

Mobile carts reach the internal lanes where hoardings do not exist, and a hoarding on the arterial road would reach mostly people who live too far to enrol. Keeping the centre address on the panel made every sighting a direction to the door.

Format Mobile cart branding

Market Ghuma, Ahmedabad

Message Admissions 2026-27

EuroKids branded mobile cart in the residential lanes at Ghuma, Ahmedabad

EuroKids cart panel carrying the curriculum and admissions details

Execution photography from the campaign, captured site by site as each placement went live.

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