University of Bath

Campus and student content for the India recruitment market

International recruitment turns on two questions a prospectus answers badly: what the place actually looks like, and whether students like me go there. The content set answered both. Campus and city photography showed Bath as a student would meet it, and group photography of Indian offer holders and scholarship students gave the audience people to recognise. The assets were produced for the India recruitment calendar rather than for general marketing.

What it delivered

Showing current Indian students alongside the campus removes the distance that stock imagery leaves in place. Producing it as a set rather than a single film gave the recruitment team material to run across the whole application season.

Format Photography and content

Market India recruitment

Subjects Campus city and offer holders

Photography of the University of Bath campus city produced for the India recruitment market

Group photograph of Indian offer holders and scholarship students for the University of Bath

Execution photography from the campaign, captured site by site as each placement went live.

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