Sagar Group Tuitions

Coaching cart branding through the Ahmedabad tuition belt

Coaching enrolment is a neighbourhood business, decided on the roads between school, home and the tuition class itself. Branded carts were positioned through the Ahmedabad tuition belt at Bopal and Satellite, parked where students and parents pass on foot at the hours classes start and end. A cart holds a full panel at eye level for a fraction of the cost of a hoarding, and it can be moved to the corner that is working.

What it delivered

Being present at the class-change hours put the message in front of exactly the families already deciding between institutes. The format let coverage shift between corners week by week instead of committing the whole budget to one fixed site.

Format Mobile cart branding

Markets Bopal and Satellite, Ahmedabad

Timing Class-change hours

Coaching institute cart branding parked in the Bopal and Satellite tuition belt, Ahmedabad

Tuition institute cart branding photographed at Bhuyangdev, Ahmedabad

Execution photography from the campaign, captured site by site as each placement went live.

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