Little Millennium

Cart, cab and van branding for a mid-term admissions push

Mid-term admissions open a short second window after the main intake, and the audience is parents who have moved house or changed their mind. The push used three mobile formats against the same catchments: branded carts parked outside the centres, cab branding moving through the surrounding roads, and a branded mini truck working the wider area, including the Guwahati routes. Each panel carried the academic year and the centre details so the message stayed actionable.

What it delivered

Using three formats against one catchment builds frequency without buying a bigger site, because the same parent meets the brand outside the centre, on the road and at the junction. Mobile formats also let the push follow the mid-term window and stop when it closed.

Format Cart, cab and van branding

Markets Gujarat and Guwahati

Message Mid-term admissions 2025-26

Little Millennium branded cart parked outside the preschool

Little Millennium cab branding on the roads around the centre

Little Millennium mini truck branding photographed on a Guwahati street

Execution photography from the campaign, captured site by site as each placement went live.

All case studies

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