Kimberly Clark Advertising in India
Kimberly Clark ads appeared 12,623 times across Indian media, making it the #8 biggest Babycare advertiser. 12,351 of those were on TV, more than on any other medium. February is its busiest month.
- 98% of its ads run on television.
- 35% of its TV airtime runs alongside Feature Films.
- It runs about 4216× more ads in February than in its quietest month.
Where its ads run.
Kimberly Clark splits its measured ads across 3 media, and TV leads at 98%. The dashed line shows what a typical Babycare brand does.
Each bar is the share of Kimberly Clark's ads that ran on that medium. The dashed line is the average across all Babycare brands.
Where it airs on TV.
ads on Sony Aath, the TV channel it advertises on most.
This is the number of ads Kimberly Clark ran on each channel.
The genres it leans on.
Each figure is the share of Kimberly Clark's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Kimberly Clark's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Kimberly Clark's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Kimberly Clark's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Kimberly Clark ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
3.9% of Babycare voice.
Kimberly Clark accounts for 3.9% of all measured Babycare advertising, ranked #8 of 235 advertisers tracked in the category.
The Babycare field, measured.
Kimberly Clark ranks #8 of 235 advertisers in Babycare, counted by how many ads each one ran. These counts cover Babycare advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Kimberly Clark's media.
How many ads did Kimberly Clark run in India?
A Kimberly Clark ad appeared 12,623 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #8 among Babycare brands.
Where did Kimberly Clark's ads run?
Kimberly Clark ran 12,351 ads on TV, 206 ads on digital and 66 ads on print.
Which TV channels did Kimberly Clark advertise on?
Kimberly Clark ran 599 ads on Sony Aath, more than on any other channel. Next come Sony Sab and Sony Yay.
What kind of TV programmes did Kimberly Clark advertise around?
35% of Kimberly Clark's television ads ran alongside feature films programming.
When did Kimberly Clark advertise the most?
Kimberly Clark ran the most ads in February and the fewest around April.
Campaigns we have run for brands like Kimberly Clark
A campaign we planned, booked and photographed for another advertiser in Babycare, run by the same team and the same process you would work with.
Mobile cart branding parked inside the preschool catchment
A preschool sells to the streets within about two kilometres of its door, and no further. The plan stayed inside that radius: branded mobile carts worked the residential lanes and society gates around the Ghuma centre in Ahmedabad, carrying the curriculum, the admissions year and the centre address so a parent walking past had everything needed to visit. A cart can be repositioned daily, so coverage followed the school run rather than sitting on one road.
Mobile carts reach the internal lanes where hoardings do not exist, and a hoarding on the arterial road would reach mostly people who live too far to enrol. Keeping the centre address on the panel made every sighting a direction to the door.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Babycare
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?