Colgate Palmolive Advertising in India
Colgate Palmolive ads appeared 4,65,127 times across Indian media, making it the #4 biggest Personal Care advertiser. 4,56,636 of those were on TV, more than on any other medium. September is its busiest month.
- 98% of its ads run on television.
- 31% of its TV airtime runs alongside Feature Films.
- It runs about 33× more ads in September than in its quietest month.
Where its ads run.
Colgate Palmolive splits its measured ads across 4 media, and TV leads at 98%. The dashed line shows what a typical Personal Care brand does.
Each bar is the share of Colgate Palmolive's ads that ran on that medium. The dashed line is the average across all Personal Care brands.
Where it airs on TV.
ads on Colors Bangla, the TV channel it advertises on most.
This is the number of ads Colgate Palmolive ran on each channel.
The genres it leans on.
Each figure is the share of Colgate Palmolive's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Colgate Palmolive's airings cluster around 19:00-19:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Colgate Palmolive's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Colgate Palmolive's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Colgate Palmolive ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
7.9% of Personal Care voice.
Colgate Palmolive accounts for 7.9% of all measured Personal Care advertising, ranked #4 of 3,739 advertisers tracked in the category.
The Personal Care field, measured.
Colgate Palmolive ranks #4 of 3,739 advertisers in Personal Care, counted by how many ads each one ran. These counts cover Personal Care advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Colgate Palmolive's media.
How many ads did Colgate Palmolive run in India?
A Colgate Palmolive ad appeared 4,65,127 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #4 among Personal Care brands.
Where did Colgate Palmolive's ads run?
Colgate Palmolive ran 4,56,636 ads on TV, 5,566 ads on digital, 2,309 ads on radio and 616 ads on print.
Which TV channels did Colgate Palmolive advertise on?
Colgate Palmolive ran 7,812 ads on Colors Bangla, more than on any other channel. Next come Kalaignar TV and Sun Bangla HD.
What kind of TV programmes did Colgate Palmolive advertise around?
31% of Colgate Palmolive's television ads ran alongside feature films programming.
When did Colgate Palmolive advertise the most?
Colgate Palmolive ran the most ads in September and the fewest around November.
Campaigns we have run for brands like Colgate Palmolive
A campaign we planned, booked and photographed for another advertiser in Personal Care, run by the same team and the same process you would work with.
Sampling at the sports ground, where the need is immediate
An electrolyte drink is easiest to explain to someone who is already dehydrated. The activation set branded canopies at cricket grounds and academies and put the product directly into the hands of players and coaching staff between sessions, with the level up your game line on the canopy above the table. Trial happened at the moment of need rather than at a mall counter, and the team photographs came out of the same session.
Sampling in the condition the product solves converts far better than sampling in traffic, because the benefit is felt within the same hour. The activation also produced photography of real teams using it, which then works as content the brand can run.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Personal Care
Personal care advertising in India
Television is the sector’s leading medium, taking 79.9% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 17.1% of that spend, 6.5% of the sector’s ads run on digital, and 1,008 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 31% on the opening quarter.
Up 116% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 79.9% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Vini Product leads the medium
Television carries 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vini Product holds 25.8% of the medium’s spend and the top ten advertisers hold 85.8%.
Feature Films takes 22.7%, the largest single share.
Prime time takes 32.5%, the largest single share.
Hindi takes 34.5%, the largest single share.
13 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Vini Product led television in January 2026, on 25.8% of the medium’s spend, from 70 advertisers active.
Print: Wipro leads the medium
Print carries 19.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Wipro holds 16.6% of the medium’s spend and the top ten advertisers hold 77.8%.
North zone takes 40.1%, the largest single share.
Rajasthan Patrika takes 12.7%, the largest single share.
Kolkata takes 3.1%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
107 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Wipro led print in January 2026, on 16.6% of the medium’s spend, from 87 advertisers active.
Radio: Vicco Laboratories leads the medium
Radio carries 0.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vicco Laboratories holds 37.9% of the medium’s spend and the top ten advertisers hold 99.7%.
West zone takes 36.8%, the largest single share.
Prime time takes 34.7%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
20 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vicco Laboratories led radio in January 2026, on 37.9% of the medium’s spend, from 14 advertisers active.
Digital: Gillette leads the medium
Digital carries 6.5% of the sector’s ads over the 12 months to September 2025. In January 2026, Gillette holds 14.7% of the medium’s spend and the top ten advertisers hold 55.7%.
Facebook takes 35.4%, the largest single share.
Display takes 61.2%, the largest single share.
Mobile Display takes 28.1%, the largest single share.
2,029 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Gillette led digital in January 2026, on 14.7% of the medium’s spend, from 928 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 17.1% of that spend.
The sector ran 147,730 ads from 1,008 advertisers in January 2026.
6.5% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 69 against an opening quarter of 100.
Feature Films carries 22.7% of the sector’s TV ads.
North zone carries 40.1% of the sector’s print spend.
West zone carries 36.8% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?