Britannia Industries Advertising in India
Britannia Industries ads appeared 2,76,660 times across Indian media, making it the #8 biggest Food & Beverages advertiser. 2,73,437 of those were on TV, more than on any other medium. September is its busiest month.
- 99% of its ads run on television.
- It runs about 643× more ads in September than in its quietest month.
- About 1 in every 38 Food & Beverages ads in India is one of theirs, which makes it #8 in the category.
Where its ads run.
Britannia Industries splits its measured ads across 4 media, and TV leads at 99%. The dashed line shows what a typical Food & Beverages brand does.
Each bar is the share of Britannia Industries's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.
Where it airs on TV.
ads on Colors Marathi HD, the TV channel it advertises on most.
This is the number of ads Britannia Industries ran on each channel.
The genres it leans on.
Each figure is the share of Britannia Industries's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Britannia Industries's airings cluster around 18:00-18:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Britannia Industries's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Tuesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Britannia Industries's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Britannia Industries ran for each product.
A geographic footprint, led by Bangalore.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
2.6% of Food & Beverages voice.
Britannia Industries accounts for 2.6% of all measured Food & Beverages advertising, ranked #8 of 6,364 advertisers tracked in the category.
The Food & Beverages field, measured.
Britannia Industries ranks #8 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Britannia Industries's media.
How many ads did Britannia Industries run in India?
A Britannia Industries ad appeared 2,76,660 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #8 among Food & Beverages brands.
Where did Britannia Industries's ads run?
Britannia Industries ran 2,73,437 ads on TV, 1,604 ads on digital, 1,039 ads on outdoor and 565 ads on print.
Which TV channels did Britannia Industries advertise on?
Britannia Industries ran 7,506 ads on Colors Marathi HD, more than on any other channel. Next come Siripoli and Isaiyaruvi.
What kind of TV programmes did Britannia Industries advertise around?
25% of Britannia Industries's television ads ran alongside drama / soap programming.
When did Britannia Industries advertise the most?
Britannia Industries ran the most ads in September and the fewest around November.
Campaigns we have run for brands like Britannia Industries
A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.
Auto hood branding for a twelve hour cold box
A hot case that holds temperature for twelve hours is a straightforward promise that needs a straightforward format. Auto-rickshaw hoods carried the claim, the product shot and the contact details across the residential and market roads where household purchases like this are made. The hood is read from behind and from the side, which is why it works for a product that needs its claim read rather than glanced at.
Autos reach the internal roads and market lanes that fixed outdoor skips, at a cost that lets a single product carry a whole campaign. Putting the number and the website on the same panel means the format asks for a response rather than only building recall.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Food & Beverages
Food and beverages advertising in India
Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 33% on the opening quarter.
Up 52% on the opening quarter.
Down 19% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Nestle leads the medium
Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.
Feature Films takes 20.6%, the largest single share.
Prime time takes 33.1%, the largest single share.
Hindi takes 32.9%, the largest single share.
131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.
Print: GCMMF (Amul) leads the medium
Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.
Kolkata takes 2.8%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.
Radio: Vishnu Packaging leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.
North zone takes 36.4%, the largest single share.
Prime time takes 29.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.
Digital: GCMMF (Amul) leads the medium
Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.
Facebook takes 23.1%, the largest single share.
Display takes 71.1%, the largest single share.
Desktop Display takes 30.4%, the largest single share.
2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Vishnu Packaging leads the sector on 10.1% of that spend.
The sector ran 375,585 ads from 1,814 advertisers in January 2026.
3.6% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.
Feature Films carries 20.6% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 36.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?