Cart branding working the S.G. Highway day and night
A restaurant hoarding shows one dish; a cart panel can show the whole menu, because the reader is close enough to study it. The carts carried the combo range as a grid with prices implied by the photography, the dine-in, takeaway, delivery and catering services listed down the side, and both the new S.G. Highway outlet and the Kalupur main branch with their numbers. They were positioned through the day and left working the lit junctions after dark.
Showing the menu rather than a single hero dish lets the format answer what is on offer, which is the question that decides a meal. Working the same junctions after dark reached the dinner audience, the daypart the outlet most needed.
Execution photography from the campaign, captured site by site as each placement went live.