Sigma University

A faculty voice placed on national business television

Universities buy admissions advertising and then struggle to be taken seriously as institutions. This worked the other way round: a Sigma University professor was placed on an NDTV Profit business panel, discussing the subject rather than the university, with the institution named in the on-screen credit. Authority in this category transfers from the person to the campus, and a panel seat does that in a way a spot cannot.

What it delivered

A single panel appearance puts the university in front of a national business audience with the credibility of editorial rather than the discount of advertising. The recording then works as a permanent asset for admissions and placement conversations.

Format Television panel placement

Channel NDTV Profit

Spokesperson University faculty

Sigma University faculty member on an NDTV Profit panel discussion

On-screen credit naming Sigma University during the broadcast

Execution photography from the campaign, captured site by site as each placement went live.

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