These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Softdrink Concentrate Advertising in India

TLDR

We track 3 Softdrink Concentrate advertisers in India, and Tang runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
3
Category leader
Tang
Top medium
Outdoor (100%)
Peak month
April
01

100% of Softdrink Concentrate ads run on outdoor.

The category runs the most ads in April.

Apr'24
Feb'24Apr'24Jun'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Softdrink Concentrate splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Tang leads Softdrink Concentrate.

AdvertiserAds run
01
Tang
83
02
Rasna International
39
03
Sg Group
3
83

ads from Tang, more than any other Softdrink Concentrate advertiser.

What this means

This is the number of Softdrink Concentrate ads each advertiser ran.

Where softdrink runs locally.

Top cities for Softdrink Concentrate print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
80
Delhi Ncr
15
Trivandrum
14
Kochi
10
Guwahati
3
Mangalore
3

The short answers.

Optimised for the questions people, and AI engines, actually ask about Softdrink Concentrate advertising.

Who is the biggest advertiser in Softdrink Concentrate?

Tang ran the most ads here.

Which medium dominates Softdrink Concentrate advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Softdrink Concentrate

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Foodstories · Food & Beverage

Bus shelter domination in a single delivery catchment

A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.

What it delivered

Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.

Format Full bus shelter
Market Powai, Mumbai
Message Delivery in 60 minutes
Full Foodstories bus shelter at Powai with the header and all back panels branded
The Foodstories shelter header carrying the product story and the app QR code

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.