These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Socks Advertising in India

TLDR

We track 1 Socks advertiser in India, and BONJOUR RETAIL runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
1
Category leader
BONJOUR RETAIL
Top medium
Outdoor (100%)
Peak month
December
01

100% of Socks ads run on outdoor.

A outdoor-first sector.

Socks splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

BONJOUR RETAIL leads Socks.

AdvertiserAds run
01
BONJOUR RETAIL
1
1

ad from BONJOUR RETAIL, more than any other Socks advertiser.

What this means

This is the number of Socks ads each advertiser ran.

Where socks runs locally.

Top cities for Socks print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Lucknow
1

The short answers.

Optimised for the questions people, and AI engines, actually ask about Socks advertising.

Who is the biggest advertiser in Socks?

BONJOUR RETAIL ran the most ads here.

Which medium dominates Socks advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Socks

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Supersox · Fashion & Lifestyle

Full local train wraps on the Mumbai commute

Socks are bought by the people standing on a Mumbai platform in office clothes, which makes the local train less a medium than a description of the audience. Full exterior wraps were taken on Western Railway rakes carrying the office socks proposition with Kartik Aaryan, running an English creative on one rake and a Hindi one on another so the same commute was covered in both languages. The wrap ran the length of the coach, including the panels between the doors.

What it delivered

A full wrap on a local train is seen from the platform by everyone waiting, not only by the passengers who board, so a single rake works every station on its line. Splitting language across rakes covered the whole commuter base without compromising either creative.

Format Full train exterior wrap
Market Mumbai, Western Railway
Languages Hindi and English
Supersox full exterior wrap on a Western Railway local train at the platform
The Hindi Supersox train wrap as a commuter boards

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.