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Gopu Nandilath Group Advertising in India

TLDR

Gopu Nandilath Group ads appeared 47,636 times across Indian media, making it the #8 biggest Retail advertiser. 31,274 of those were on radio, more than on any other medium. August is its busiest month.

  • 75% of its TV airtime runs alongside News Bulletin.
  • It runs about 442× more ads in August than in its quietest month.
  • It accounts for 1.1% of all Retail ads, which makes it #8 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
442×
peak vs trough
Aug'25
Oct'24Jun'25Mar'26
Ads run
47,636
times an ad appeared
Category rank
#8
of 30672 in Retail
Share of category ads
1.1%
of every Retail ad
Media used
4
of 5 tracked media
Top medium
Radio
66% of its ads
Peak month
August
seasonal high

Where its ads run.

Gopu Nandilath Group splits its measured ads across 4 media, and radio leads at 66%. The dashed line shows what a typical Retail brand does.

What this means

Each bar is the share of Gopu Nandilath Group's ads that ran on that medium. The dashed line is the average across all Retail brands.

Medium % of its ads
Radio
65.7%
TV
32.8%
Print
1.3%
Digital
0.3%
Gopu Nandilath Group Average across Retail brands

Where it airs on TV.

TV channelAds run
01
Janam TV
2,583
02
Asianet News
2,426
03
Mediaone TV
2,180
04
Manorama News
1,616
05
News Malayalam 24x7
1,257
06
Twenty Four
963
07
Kairali News
791
08
News18 Kerala
727
2,583

ads on Janam TV, the TV channel it advertises on most.

What this means

This is the number of ads Gopu Nandilath Group ran on each channel.

75% of its TV airtime runs with News Bulletin.

News Bulletin 75% share of TV airtime
News Bulletin 75%
Drama / Soap 7%
Interviews / Portraits / Discussio 7%
Feature Films 5%
Action / Thriller 2%
Film Based Magazines 2%
Reviews / Reports 1%
Religious / Devotional / Astrology 1%
What this means

Each figure is the share of Gopu Nandilath Group's TV airtime that ran alongside that kind of programme.

A clear airing peak around 9 PM.

0003060912151821 peak 9 PM

Gopu Nandilath Group's airings cluster around 21:30-21:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
21:30-21:59729
18:30-18:59706
17:30-17:59671
12:30-12:59668
06:30-06:59666
15:30-15:59635
What this means

Each spoke is the share of Gopu Nandilath Group's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Friday
2,415
Thursday
2,280
Saturday
2,269
Wednesday
2,202
Tuesday
2,201
Monday
2,151
Sunday
1,985

Friday indexes highest, making it the brand's busiest broadcast day.

Creative language
Malayalam
110

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
80% Display
20% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
Mediaonetvmediaonetv.in
38
02
Pokipoki.com
14
03
Mathrubhumimathrubhumi.com
8
04
YouTubeyoutube.com
4
05
Facebookfacebook.com
3
06
Indiaglitzindiaglitz.com
3
07
Crazygamescrazygames.com
2
08
Black wallpaper, amoled, dark background: darkifyblack wallpaper, amoled, dark background: darkify
2
Formats & placements
Mobile Display
48
Desktop Display
43
Desktop Video
21
Facebook Video
4
In APP Display
3
Facebook Display
3

What it advertises.

Headline product
Gopu Nandilath G-Mart

leads Gopu Nandilath Group's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Gopu Nandilath Group ran for each product.

01
Gopu Nandilath G-Mart
37,924
02
Tp Gopu Nandilath G-Mart
9,707
03
Ret Samsung Galaxy S25 Ultra (Gopu Nandilath)
2
04
Ret Lg Durables (Gopu Nandilath)
2
05
Nandilath G-Mobile
1
Brand DNA

Gopu Nandilath Group advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

SeasonalNational
Ad-intensity score
39 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Kochi.

KochiTrivandrumKozhikode
Kochi
12,865
Trivandrum
12,698
Kozhikode
77
Trichur
58
Kannur
54
Kottayam
51
Kollam
47
Malappuram
38
Palakkad
36
Alappuzha
36

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

1.1% of Retail voice.

Gopu Nandilath Group accounts for 1.1% of all measured Retail advertising, ranked #8 of 30,672 advertisers tracked in the category.

#8
Category rank
30,672
Advertisers tracked
Each dot = 1% of all Retail ad voice

The Retail field, measured.

 AdvertiserShare of the leaderAds run
01
2,12,402
02
1,92,306
03
83,112
05
Myg
63,880
09
Gopu Nandilath Group This brand
37,925
What this means

Gopu Nandilath Group ranks #8 of 30,672 advertisers in Retail, counted by how many ads each one ran. These counts cover Retail advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Gopu Nandilath Group Average across Retail brands
AxisGopuRetail
Digital016
TV3312
Top genre7525
Print16
Radio6666
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Gopu Nandilath Group's media.

How many ads did Gopu Nandilath Group run in India?

A Gopu Nandilath Group ad appeared 47,636 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #8 among Retail brands.

Where did Gopu Nandilath Group's ads run?

Gopu Nandilath Group ran 31,274 ads on radio, 15,613 ads on TV, 627 ads on print and 122 ads on digital.

Which TV channels did Gopu Nandilath Group advertise on?

Gopu Nandilath Group ran 2,583 ads on Janam TV, more than on any other channel. Next come Asianet News and Mediaone TV.

What kind of TV programmes did Gopu Nandilath Group advertise around?

75% of Gopu Nandilath Group's television ads ran alongside news bulletin programming.

When did Gopu Nandilath Group advertise the most?

Gopu Nandilath Group ran the most ads in August and the fewest around July.

Retail

Campaigns we have run for brands like Gopu Nandilath Group

A campaign we planned, booked and photographed for another advertiser in Retail, run by the same team and the same process you would work with.

Flipkart x Vivo · Retail & E-commerce

Metro interiors taken end to end for a launch partnership

A launch partnership between a platform and a brand needs the same message everywhere or it reads as two campaigns. The coach interior was taken end to end, with both door panels, the connecting doors and the side panels carrying the Vivo T5x with the Flipkart sale date, the battery claim and the price. A commuter standing anywhere in the coach faced the same creative, and the QR code sat at standing eye level on every panel.

What it delivered

Taking the whole interior removes the competing advertisers a shared coach would carry and gives one message the full journey. Repeating the QR code on every panel means the response route is within reach wherever the passenger happens to be standing.

Format Full metro coach interior
Product Vivo T5x 5G
Partner Flipkart sale
Vivo T5x branding on metro coach door panels with the Flipkart sale date
Full metro coach interior branded end to end for the Vivo and Flipkart launch

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

E-commerce and shopping advertising in India

Television is the sector’s leading medium, taking 50.2% of ad spend over the 12 months to September 2025. Amazon Online leads on 32.2% of that spend, 69.2% of the sector’s ads run on digital, and 7,534 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
50.2%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
95,426
Ads in January 2026
across all four media
7,534
Advertisers
active in January 2026
69.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +299%
0
110
210
320
100
208
268
399
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 299% on the opening quarter.

Digital +100%
0
60
110
170
100
99
147
200
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 100% on the opening quarter.

Radio +9%
0
60
110
170
100
90
158
109
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 9% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

50.2% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 50.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 50.2%
Print 49.0%
Radio 0.8%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
60
59
64
73
13379
12330
13161
14704
29
25
25
36
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Flipkart.Com leads the medium

Television carries 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 26.0% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Flipkart.Com
26.0% of the sector’s television spend in January 2026
Top 10 concentration
100.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
16
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
22.2% is feature films
Feature Films 22.2%
Drama & soap 19.3%
News Bulletin 18.3%
Film Songs 9.2%
All others 31.0%

Feature Films takes 22.2%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
31.4% is prime time
Prime time 31.4%
Afternoon 22.6%
Morning 18.2%
Early morning 13.2%
All others 14.6%

Prime time takes 31.4%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
42.4% is hindi
Hindi 42.4%
Tamil 10.0%
Telugu 9.4%
Hindi+english 9.3%
All others 28.9%

Hindi takes 42.4%, the largest single share.

Advertisers seen only in this sector 9 advertisers
01 Sudarshan Networks
02 Fit India Organic
03 Gurukirpa Lifestyle
04 Freshtohome Foods
05 Promesse De Fleurs
06 Pazhayasoru.Com
07 Dunlop Projects
08 Zaaroz Services
09 Shivaya Fashions

9 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Flipkart.Com led television in January 2026, on 26.0% of the medium’s spend, from 16 advertisers active.

100.0%
Top 10 share
8,602
Ads tracked
9
Sector-only advertisers

Print: Flipkart.Com leads the medium

Print carries 49.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 24.1% of the medium’s spend and the top ten advertisers hold 96.7%.

Top advertiser
Flipkart.Com
24.1% of the sector’s print spend in January 2026
Top 10 concentration
96.7%
of the sector’s print spend sits with ten advertisers
Advertiser count
34
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
33.4% is north zone
North zone 33.4%
West zone 29.1%
South zone 28.6%
East zone 8.9%

North zone takes 33.4%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
49.7% is bennett, coleman
Bennett, Coleman 49.7%
Jagran Prakashan 7.0%
Rajasthan Patrika 6.4%
Dainik Bhaskar Group Of Pubs 5.5%
All others 31.4%

Bennett, Coleman takes 49.7%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
5.6% is mumbai
Mumbai 5.6%
Bangalore 5.1%
New Delhi 4.5%
Gurgaon 3.8%
All others 81.0%

Mumbai takes 5.6%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Times Of India 36.9%
02 Maharashtra Times 1.6%
03 Amar Ujala 1.3%

Times Of India carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 124 advertisers
01 Blink Commerce
02 Merabo Lab
03 Eazydiner
04 Kisankonnect Safe Food Private
05 Tata Unistore
06 Snapdeal
07 D2cecommerce
08 Beverly Applications And Technologies
09 Tistabene Retails
10 Hsbe

124 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Flipkart.Com led print in January 2026, on 24.1% of the medium’s spend, from 34 advertisers active.

96.7%
Top 10 share
124
Ads tracked
124
Sector-only advertisers

Radio: CaratLane leads the medium

Radio carries 0.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, CaratLane holds 53.1% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
CaratLane
53.1% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
11
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
33.8% is west zone
West zone 33.8%
South zone 33.3%
North zone 24.3%
East zone 8.6%

West zone takes 33.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
33.0% is prime time
Prime time 33.0%
Morning 22.7%
Early morning 15.3%
Afternoon 14.5%
All others 14.5%

Prime time takes 33.0%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 32.5%
02 Radio Mirchi 16.6%
03 Red FM 4.2%
04 Radio One 3.2%
05 Ht Fever 3.1%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 47 advertisers
01 Eazydiner
02 Merabo Lab
03 Deals Wala
04 Cayro Shop
05 Beautiful Homes
06 Hashtag Steel
07 Diamondxe
08 Snackstar.In
09 Samosaparty Foods
10 Hinshitsu Manufacturing

47 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

CaratLane led radio in January 2026, on 53.1% of the medium’s spend, from 11 advertisers active.

100.0%
Top 10 share
1,541
Ads tracked
47
Sector-only advertisers

Digital: Amazon Online leads the medium

Digital carries 69.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Amazon Online holds 16.5% of the medium’s spend and the top ten advertisers hold 45.2%.

Top advertiser
Amazon Online
16.5% of the sector’s digital spend in January 2026
Top 10 concentration
45.2%
of the sector’s digital spend sits with ten advertisers
Advertiser count
7,506
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
14.9% is facebook
Facebook 14.9%
YouTube 7.0%
Cricbuzz 0.6%
X 0.6%
All others 76.9%

Facebook takes 14.9%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
83.4% is display
Display 83.4%
Video 16.6%

Display takes 83.4%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
39.6% is desktop display
Desktop Display 39.6%
Mobile Display 28.9%
Facebook Display 12.1%
Desktop Video 10.4%
All others 9.0%

Desktop Display takes 39.6%, the largest single share.

Advertisers seen only in this sector 30,413 advertisers
01 Blink Commerce
02 Home Interior Designs E-Commerce
03 The Gift Studio
04 Nobero
05 Tata Unistore
06 Alibaba.Com
07 Myfrido.Com
08 Teacoffeevendingsmachine.Com
09 Bewakoof Brands
10 Nykaa Fashion

30,413 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Amazon Online led digital in January 2026, on 16.5% of the medium’s spend, from 7,506 advertisers active.

45.2%
Top 10 share
85,159
Ads tracked
30,413
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Friday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Amazon Online leads the sector on 32.2% of that spend.

03

The sector ran 95,426 ads from 7,534 advertisers in January 2026.

04

69.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 399 against an opening quarter of 100.

06

Feature Films carries 22.2% of the sector’s TV ads.

07

North zone carries 33.4% of the sector’s print spend.

08

West zone carries 33.8% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?