Inter Ikea Systems Bv Advertising in India
Inter Ikea Systems Bv ads appeared 38,035 times across Indian media, making it the #9 biggest Retail advertiser. 36,419 of those were on TV, more than on any other medium. September is its busiest month.
- 96% of its ads run on television.
- 33% of its TV airtime runs alongside News Bulletin.
- It runs about 113× more ads in September than in its quietest month.
Where its ads run.
Inter Ikea Systems Bv splits its measured ads across 2 media, and TV leads at 96%. The dashed line shows what a typical Retail brand does.
Each bar is the share of Inter Ikea Systems Bv's ads that ran on that medium. The dashed line is the average across all Retail brands.
Where it airs on TV.
ads on Zee Marathi HD, the TV channel it advertises on most.
This is the number of ads Inter Ikea Systems Bv ran on each channel.
The genres it leans on.
Each figure is the share of Inter Ikea Systems Bv's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Inter Ikea Systems Bv's airings cluster around 18:00-18:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Inter Ikea Systems Bv's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Inter Ikea Systems Bv's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Inter Ikea Systems Bv ran for each product.
1.1% of Retail voice.
Inter Ikea Systems Bv accounts for 1.1% of all measured Retail advertising, ranked #9 of 30,672 advertisers tracked in the category.
The Retail field, measured.
Inter Ikea Systems Bv ranks #9 of 30,672 advertisers in Retail, counted by how many ads each one ran. These counts cover Retail advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Inter Ikea Systems Bv's media.
How many ads did Inter Ikea Systems Bv run in India?
A Inter Ikea Systems Bv ad appeared 38,035 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #9 among Retail brands.
Where did Inter Ikea Systems Bv's ads run?
Inter Ikea Systems Bv ran 36,419 ads on TV and 1,616 ads on digital.
Which TV channels did Inter Ikea Systems Bv advertise on?
Inter Ikea Systems Bv ran 1,629 ads on Zee Marathi HD, more than on any other channel. Next come Z 24 Taas and T News.
What kind of TV programmes did Inter Ikea Systems Bv advertise around?
33% of Inter Ikea Systems Bv's television ads ran alongside news bulletin programming.
When did Inter Ikea Systems Bv advertise the most?
Inter Ikea Systems Bv ran the most ads in September and the fewest around October.
Campaigns we have run for brands like Inter Ikea Systems Bv
A campaign we planned, booked and photographed for another advertiser in Retail, run by the same team and the same process you would work with.
Bengali hoardings taking a laundry chain into a district town
A national laundry chain arriving in a district town has to answer a local question, which is whether this is for people here. The hoardings answered it in Bengali, saying that the chain is now at Shantipur, and placed the sites where the town concentrates, at the railway junction and on the approach road beside it. The store count and the first order discount sat underneath as proof of scale and a reason to try.
Writing the arrival in Bengali and naming the town is what makes a national chain read as a local opening. Buying the railway junction reaches the commuting population of the whole town rather than one neighbourhood of it.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Retail
E-commerce and shopping advertising in India
Television is the sector’s leading medium, taking 50.2% of ad spend over the 12 months to September 2025. Amazon Online leads on 32.2% of that spend, 69.2% of the sector’s ads run on digital, and 7,534 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 299% on the opening quarter.
Up 100% on the opening quarter.
Up 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 50.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Flipkart.Com leads the medium
Television carries 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 26.0% of the medium’s spend and the top ten advertisers hold 100.0%.
Feature Films takes 22.2%, the largest single share.
Prime time takes 31.4%, the largest single share.
Hindi takes 42.4%, the largest single share.
9 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led television in January 2026, on 26.0% of the medium’s spend, from 16 advertisers active.
Print: Flipkart.Com leads the medium
Print carries 49.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 24.1% of the medium’s spend and the top ten advertisers hold 96.7%.
North zone takes 33.4%, the largest single share.
Bennett, Coleman takes 49.7%, the largest single share.
Mumbai takes 5.6%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
124 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led print in January 2026, on 24.1% of the medium’s spend, from 34 advertisers active.
Radio: CaratLane leads the medium
Radio carries 0.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, CaratLane holds 53.1% of the medium’s spend and the top ten advertisers hold 100.0%.
West zone takes 33.8%, the largest single share.
Prime time takes 33.0%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
47 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
CaratLane led radio in January 2026, on 53.1% of the medium’s spend, from 11 advertisers active.
Digital: Amazon Online leads the medium
Digital carries 69.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Amazon Online holds 16.5% of the medium’s spend and the top ten advertisers hold 45.2%.
Facebook takes 14.9%, the largest single share.
Display takes 83.4%, the largest single share.
Desktop Display takes 39.6%, the largest single share.
30,413 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Amazon Online led digital in January 2026, on 16.5% of the medium’s spend, from 7,506 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Amazon Online leads the sector on 32.2% of that spend.
The sector ran 95,426 ads from 7,534 advertisers in January 2026.
69.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 399 against an opening quarter of 100.
Feature Films carries 22.2% of the sector’s TV ads.
North zone carries 33.4% of the sector’s print spend.
West zone carries 33.8% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?