Valvoline Cummins Advertising in India
Valvoline Cummins ads appeared 48,812 times across Indian media, making it the #2 biggest Fuel / Petroleum Products advertiser. 40,202 of those were on TV, more than on any other medium. September is its busiest month.
- 82% of its ads run on television.
- 74% of its TV airtime runs alongside News Bulletin.
- It runs about 70× more ads in September than in its quietest month.
Where its ads run.
Valvoline Cummins splits its measured ads across 3 media, and TV leads at 82%. The dashed line shows what a typical Fuel / Petroleum Products brand does.
Each bar is the share of Valvoline Cummins's ads that ran on that medium. The dashed line is the average across all Fuel / Petroleum Products brands.
Where it airs on TV.
ads on Kolkata TV, the TV channel it advertises on most.
This is the number of ads Valvoline Cummins ran on each channel.
74% of its TV airtime runs with News Bulletin.
Each figure is the share of Valvoline Cummins's TV airtime that ran alongside that kind of programme.
A clear airing peak around 8 AM.
Valvoline Cummins's airings cluster around 08:30-08:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Valvoline Cummins's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Valvoline Cummins's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Valvoline Cummins ran for each product.
A geographic footprint, led by Kolkata.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
16.1% of Fuel / Petroleum Products voice.
Valvoline Cummins accounts for 16.1% of all measured Fuel / Petroleum Products advertising, ranked #2 of 634 advertisers tracked in the category.
The Fuel / Petroleum Products field, measured.
Valvoline Cummins ranks #2 of 634 advertisers in Fuel / Petroleum Products, counted by how many ads each one ran. These counts cover Fuel / Petroleum Products advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Valvoline Cummins's media.
How many ads did Valvoline Cummins run in India?
A Valvoline Cummins ad appeared 48,812 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #2 among Fuel / Petroleum Products brands.
Where did Valvoline Cummins's ads run?
Valvoline Cummins ran 40,202 ads on TV, 8,434 ads on radio and 164 ads on digital.
Which TV channels did Valvoline Cummins advertise on?
Valvoline Cummins ran 2,701 ads on Kolkata TV, more than on any other channel. Next come V6 News and Times Now Navbharat.
What kind of TV programmes did Valvoline Cummins advertise around?
74% of Valvoline Cummins's television ads ran alongside news bulletin programming.
When did Valvoline Cummins advertise the most?
Valvoline Cummins ran the most ads in September and the fewest around January.
Campaigns we have run for brands like Valvoline Cummins
A campaign we planned, booked and photographed for another advertiser in Fuel / Petroleum Products, run by the same team and the same process you would work with.
Cricket sponsorship taken onto the streets of Ahmedabad
A team sponsorship is bought on television and then usually stops there. This took it outside: large-format hoardings and unipoles across Ahmedabad carried the official solar energy partner status for the Gujarat Titans and Mumbai Indians, on arterial routes and junctions during the season. The sponsorship supplies the credibility, and the outdoor puts it in front of the same city that watches the team.
Street-level outdoor makes a sponsorship local, which television alone does not. Running it in the team’s home city during the season means the audience meets the partnership on match day and on the drive to work.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Fuel / Petroleum Products
Renewable energy advertising in India
Print is the sector’s leading medium, taking 49.7% of ad spend over the 12 months to September 2025. Livguard Energy Technologies leads on 57.6% of that spend, 9.0% of the sector’s ads run on digital, and 154 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 46% on the opening quarter.
Up 19% on the opening quarter.
Up 237% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 49.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Microtek Intl leads the medium
Television carries 47.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Microtek Intl holds 87.5% of the medium’s spend and the top ten advertisers hold 100.0%.
News Bulletin takes 65.1%, the largest single share.
Prime time takes 47.2%, the largest single share.
Hindi takes 76.5%, the largest single share.
8 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Microtek Intl led television in January 2026, on 87.5% of the medium’s spend, from 11 advertisers active.
Print: Waaree Energies leads the medium
Print carries 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Waaree Energies holds 30.4% of the medium’s spend and the top ten advertisers hold 80.9%.
North zone takes 54.8%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 36.1%, the largest single share.
Nagpur takes 7.1%, the largest single share.
Hindu carried the most print ads over the 12 months to September 2025.
295 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Waaree Energies led print in January 2026, on 30.4% of the medium’s spend, from 85 advertisers active.
Radio: Sunora Solar leads the medium
Radio carries 3.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Sunora Solar holds 30.7% of the medium’s spend and the top ten advertisers hold 99.8%.
West zone takes 67.5%, the largest single share.
Afternoon takes 25.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
18 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Sunora Solar led radio in January 2026, on 30.7% of the medium’s spend, from 11 advertisers active.
Digital: Utl Electronics (India) leads the medium
Digital carries 9.0% of the sector’s ads over the 12 months to September 2025. In January 2026, Utl Electronics (India) holds 37.8% of the medium’s spend and the top ten advertisers hold 83.0%.
YouTube takes 10.5%, the largest single share.
Display takes 81.6%, the largest single share.
Desktop Display takes 47.5%, the largest single share.
248 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Utl Electronics (India) led digital in January 2026, on 37.8% of the medium’s spend, from 61 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Livguard Energy Technologies leads the sector on 57.6% of that spend.
The sector ran 10,238 ads from 154 advertisers in January 2026.
9.0% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 146 against an opening quarter of 100.
News Bulletin carries 65.1% of the sector’s TV ads.
North zone carries 54.8% of the sector’s print spend.
West zone carries 67.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?