Indian Oil Advertising in India
Indian Oil ads appeared 22,270 times across Indian media, making it the #7 biggest Fuel / Petroleum Products advertiser. 12,911 of those were on TV, more than on any other medium. September is its busiest month.
- 58% of its ads run on television.
- 33% of its TV airtime runs alongside News Bulletin.
- It runs about 8× more ads in September than in its quietest month.
Where its ads run.
Indian Oil splits its measured ads across 4 media, and TV leads at 58%. The dashed line shows what a typical Fuel / Petroleum Products brand does.
Each bar is the share of Indian Oil's ads that ran on that medium. The dashed line is the average across all Fuel / Petroleum Products brands.
Where it airs on TV.
ads on Svbc, the TV channel it advertises on most.
This is the number of ads Indian Oil ran on each channel.
The genres it leans on.
Each figure is the share of Indian Oil's TV airtime that ran alongside that kind of programme.
A clear airing peak around 4 PM.
Indian Oil's airings cluster around 16:30-16:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Indian Oil's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Indian Oil's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Indian Oil ran for each product.
A geographic footprint, led by Chandigarh.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
5% of Fuel / Petroleum Products voice.
Indian Oil accounts for 5% of all measured Fuel / Petroleum Products advertising, ranked #7 of 634 advertisers tracked in the category.
The Fuel / Petroleum Products field, measured.
Indian Oil ranks #7 of 634 advertisers in Fuel / Petroleum Products, counted by how many ads each one ran. These counts cover Fuel / Petroleum Products advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Indian Oil's media.
How many ads did Indian Oil run in India?
A Indian Oil ad appeared 22,270 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #7 among Fuel / Petroleum Products brands.
Where did Indian Oil's ads run?
Indian Oil ran 12,911 ads on TV, 7,625 ads on radio, 1,171 ads on print and 563 ads on digital.
Which TV channels did Indian Oil advertise on?
Indian Oil ran 2,651 ads on Svbc, more than on any other channel. Next come Food Food and Argus.
What kind of TV programmes did Indian Oil advertise around?
33% of Indian Oil's television ads ran alongside news bulletin programming.
When did Indian Oil advertise the most?
Indian Oil ran the most ads in September and the fewest around June.
Campaigns we have run for brands like Indian Oil
A campaign we planned, booked and photographed for another advertiser in Fuel / Petroleum Products, run by the same team and the same process you would work with.
Airport trolleys and train tray tables for a made-in-India solar brand
Solar panels are a considered purchase made by people who run businesses and homes, which is the profile sitting in an airport departures hall and on a premium train. The buy took baggage trolleys at departures, pushed by hand through the whole check-in journey, and seat-back tray tables on train services, which sit open in front of a passenger for hours. Both are close-range formats, so the creative could carry the made-in-India positioning rather than a logo alone.
Close-range travel formats give reading time that roadside media cannot, which suits a category people research before buying. Trolleys and trays also come with a self-selecting audience, reached without paying for the mass reach around them.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Fuel / Petroleum Products
Renewable energy advertising in India
Print is the sector’s leading medium, taking 49.7% of ad spend over the 12 months to September 2025. Livguard Energy Technologies leads on 57.6% of that spend, 9.0% of the sector’s ads run on digital, and 154 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 46% on the opening quarter.
Up 19% on the opening quarter.
Up 237% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 49.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Microtek Intl leads the medium
Television carries 47.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Microtek Intl holds 87.5% of the medium’s spend and the top ten advertisers hold 100.0%.
News Bulletin takes 65.1%, the largest single share.
Prime time takes 47.2%, the largest single share.
Hindi takes 76.5%, the largest single share.
8 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Microtek Intl led television in January 2026, on 87.5% of the medium’s spend, from 11 advertisers active.
Print: Waaree Energies leads the medium
Print carries 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Waaree Energies holds 30.4% of the medium’s spend and the top ten advertisers hold 80.9%.
North zone takes 54.8%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 36.1%, the largest single share.
Nagpur takes 7.1%, the largest single share.
Hindu carried the most print ads over the 12 months to September 2025.
295 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Waaree Energies led print in January 2026, on 30.4% of the medium’s spend, from 85 advertisers active.
Radio: Sunora Solar leads the medium
Radio carries 3.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Sunora Solar holds 30.7% of the medium’s spend and the top ten advertisers hold 99.8%.
West zone takes 67.5%, the largest single share.
Afternoon takes 25.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
18 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Sunora Solar led radio in January 2026, on 30.7% of the medium’s spend, from 11 advertisers active.
Digital: Utl Electronics (India) leads the medium
Digital carries 9.0% of the sector’s ads over the 12 months to September 2025. In January 2026, Utl Electronics (India) holds 37.8% of the medium’s spend and the top ten advertisers hold 83.0%.
YouTube takes 10.5%, the largest single share.
Display takes 81.6%, the largest single share.
Desktop Display takes 47.5%, the largest single share.
248 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Utl Electronics (India) led digital in January 2026, on 37.8% of the medium’s spend, from 61 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Livguard Energy Technologies leads the sector on 57.6% of that spend.
The sector ran 10,238 ads from 154 advertisers in January 2026.
9.0% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 146 against an opening quarter of 100.
News Bulletin carries 65.1% of the sector’s TV ads.
North zone carries 54.8% of the sector’s print spend.
West zone carries 67.5% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?