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Gulf Oil Lubricants Advertising in India

TLDR

Gulf Oil Lubricants ads appeared 6,651 times across Indian media, which puts it #11 among Fuel / Petroleum Products brands. 5,686 of those were on TV, more than on any other medium. May is its busiest month.

  • 86% of its ads run on television.
  • 39% of its TV airtime runs alongside News Bulletin.
  • It runs about 1494× more ads in May than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 12 months · the tallest point is its busiest month
1494×
peak vs trough
May'25
Oct'24Apr'25Feb'26
Ads run
6,651
times an ad appeared
Category rank
#11
of 634 in Fuel / Petroleum Products
Share of category ads
2.5%
of every Fuel / Petroleum Products ad
Media used
4
of 5 tracked media
Top medium
TV
86% of its ads
Peak month
May
seasonal high

Where its ads run.

Gulf Oil Lubricants splits its measured ads across 4 media, and TV leads at 86%. The dashed line shows what a typical Fuel / Petroleum Products brand does.

What this means

Each bar is the share of Gulf Oil Lubricants's ads that ran on that medium. The dashed line is the average across all Fuel / Petroleum Products brands.

Medium % of its ads
TV
85.5%
Digital
11.4%
Radio
2.4%
Print
0.8%
Gulf Oil Lubricants Average across Fuel / Petroleum Products brands

Where it airs on TV.

TV channelAds run
01
Star Pravah
254
02
Dangal 2
234
03
R Bangla
211
04
News18 Tamil Nadu
209
05
Shemaroo TV
199
06
Dangal
197
07
Polimer News
193
08
Republic Bharat
190
254

ads on Star Pravah, the TV channel it advertises on most.

What this means

This is the number of ads Gulf Oil Lubricants ran on each channel.

The genres it leans on.

News Bulletin 39% share of TV airtime
News Bulletin 39%
Feature Films 31%
Drama / Soap 14%
Mythological / Costume Dramas 5%
Action / Thriller 5%
Comedies 3%
Religious / Devotional / Astrology 2%
Interviews / Portraits / Discussio 1%
What this means

Each figure is the share of Gulf Oil Lubricants's TV airtime that ran alongside that kind of programme.

A clear airing peak around 3 PM.

0003060912151821 peak 3 PM

Gulf Oil Lubricants's airings cluster around 15:30-15:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
15:30-15:59242
18:30-18:59228
09:30-09:59223
17:30-17:59200
13:30-13:59196
12:30-12:59189
What this means

Each spoke is the share of Gulf Oil Lubricants's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Monday
909
Tuesday
889
Wednesday
852
Sunday
823
Friday
706
Thursday
703
Saturday
693

Monday indexes highest, making it the brand's busiest broadcast day.

Creative language
English
96
Hindi
15

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
36% Display
64% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
YouTubeyoutube.com
524
02
Youtubeyoutube
30
03
Autocarindiaautocarindia.com
19
04
Zeenewszeenews.india.com
18
05
Bikedekhobikedekho.com
16
06
Zigwheelszigwheels.com
16
07
Facebookfacebook.com
14
08
Indiaindia.com
14
Formats & placements
Desktop Video
264
Mobile Video
188
Desktop Display
164
Mobile Display
94
In App Video
30
Facebook Display
11

What it advertises.

Headline product
Gulf Pride Engine Oil

leads Gulf Oil Lubricants's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Gulf Oil Lubricants ran for each product.

01
Gulf Pride Engine Oil
5,558
02
Gulf Pride 4t Ultra Plus
201
03
India Bike Week (Gulf Syntrac)
161
04
Tp Gulf Pride Engine Oil
150
05
Gulf Formula Suv
129
06
Gulf Formula G
110
07
Tp Gulf
106
08
Gulf Pride 4t Synth
88
09
Gulf Oil Lubricants India-Ufr
45
10
Gulf Superfleet Supreme
29
Brand DNA

Gulf Oil Lubricants advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledOmnichannelSeasonalNational
Ad-intensity score
45 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Mumbai.

MumbaiBangaloreChennai
Mumbai
55
Bangalore
45
Chennai
34
Pune
30
Hyderabad
18
Ahmedabad
4
New Delhi
4
Kolkata
4
Chandigarh
4
Panaji
3

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

2.5% of Fuel / Petroleum Products voice.

Gulf Oil Lubricants accounts for 2.5% of all measured Fuel / Petroleum Products advertising, ranked #11 of 634 advertisers tracked in the category.

#11
Category rank
634
Advertisers tracked
Each dot = 1% of all Fuel / Petroleum Products ad voice

The Fuel / Petroleum Products field, measured.

 AdvertiserShare of the leaderAds run
02
39,755
03
31,621
04
21,555
07
12,434
09
Gulf Oil Lubricants This brand
6,189
What this means

Gulf Oil Lubricants ranks #11 of 634 advertisers in Fuel / Petroleum Products, counted by how many ads each one ran. These counts cover Fuel / Petroleum Products advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Gulf Oil Lubricants Average across Fuel / Petroleum Products brands
AxisGulfFuel / Petroleum Products
Digital1110
TV8632
Top genre3942
Print12
Radio256
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Gulf Oil Lubricants's media.

How many ads did Gulf Oil Lubricants run in India?

A Gulf Oil Lubricants ad appeared 6,651 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #11 among Fuel / Petroleum Products brands.

Where did Gulf Oil Lubricants's ads run?

Gulf Oil Lubricants ran 5,686 ads on TV, 755 ads on digital, 157 ads on radio and 53 ads on print.

Which TV channels did Gulf Oil Lubricants advertise on?

Gulf Oil Lubricants ran 254 ads on Star Pravah, more than on any other channel. Next come Dangal 2 and R Bangla.

What kind of TV programmes did Gulf Oil Lubricants advertise around?

39% of Gulf Oil Lubricants's television ads ran alongside news bulletin programming.

When did Gulf Oil Lubricants advertise the most?

Gulf Oil Lubricants ran the most ads in May and the fewest around July.

Fuel / Petroleum Products

Campaigns we have run for brands like Gulf Oil Lubricants

A campaign we planned, booked and photographed for another advertiser in Fuel / Petroleum Products, run by the same team and the same process you would work with.

GREW Solar · Energy & Solar

Cricket sponsorship taken onto the streets of Ahmedabad

A team sponsorship is bought on television and then usually stops there. This took it outside: large-format hoardings and unipoles across Ahmedabad carried the official solar energy partner status for the Gujarat Titans and Mumbai Indians, on arterial routes and junctions during the season. The sponsorship supplies the credibility, and the outdoor puts it in front of the same city that watches the team.

What it delivered

Street-level outdoor makes a sponsorship local, which television alone does not. Running it in the team’s home city during the season means the audience meets the partnership on match day and on the drive to work.

Format Large-format outdoor
Market Ahmedabad
Association IPL team partnership
GREW Solar hoarding in Ahmedabad carrying the official solar energy partner status
GREW Solar unipole on an Ahmedabad arterial road during the cricket season

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Renewable energy advertising in India

Print is the sector’s leading medium, taking 49.7% of ad spend over the 12 months to September 2025. Livguard Energy Technologies leads on 57.6% of that spend, 9.0% of the sector’s ads run on digital, and 154 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
49.7%
Print share of spend
the sector’s most used medium over the 12 months to September 2025
10,238
Ads in January 2026
across all four media
154
Advertisers
active in January 2026
9.0%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +46%
0
40
90
130
100
102
72
146
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 46% on the opening quarter.

Digital +19%
0
40
90
130
100
127
119
119
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 19% on the opening quarter.

Radio +237%
0
210
410
620
100
207
793
337
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 237% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

49.7% is print

Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 49.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Print 49.7%
Television 47.2%
Radio 3.1%

A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
141
138
111
147
134
97
122
108
10
9
16
19
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Microtek Intl leads the medium

Television carries 47.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Microtek Intl holds 87.5% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Microtek Intl
87.5% of the sector’s television spend in January 2026
Top 10 concentration
100.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
11
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
65.1% is news bulletin
News Bulletin 65.1%
Cricket 14.7%
Business Program 6.4%
Interviews & discussion 4.0%
All others 9.8%

News Bulletin takes 65.1%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
47.2% is prime time
Prime time 47.2%
Morning 16.2%
Afternoon 14.9%
Early morning 11.0%
All others 10.7%

Prime time takes 47.2%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
76.5% is hindi
Hindi 76.5%
Telugu 10.4%
Kannada 6.6%
Tamil 4.4%
All others 2.1%

Hindi takes 76.5%, the largest single share.

Advertisers seen only in this sector 8 advertisers
01 Mount Roofing & Structures
02 Sudarshan Saur Shakti
03 Sunzone Solar Systems
04 Aries Energy Holding
05 Gallon Solar Projects
06 Power Tek Solar Systems
07 Powergene Solar
08 Silk Route Energy

8 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Microtek Intl led television in January 2026, on 87.5% of the medium’s spend, from 11 advertisers active.

100.0%
Top 10 share
303
Ads tracked
8
Sector-only advertisers

Print: Waaree Energies leads the medium

Print carries 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Waaree Energies holds 30.4% of the medium’s spend and the top ten advertisers hold 80.9%.

Top advertiser
Waaree Energies
30.4% of the sector’s print spend in January 2026
Top 10 concentration
80.9%
of the sector’s print spend sits with ten advertisers
Advertiser count
85
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
54.8% is north zone
North zone 54.8%
West zone 28.8%
South zone 13.3%
East zone 3.1%

North zone takes 54.8%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
36.1% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 36.1%
Rajasthan Patrika 15.2%
Jagran Prakashan 9.5%
Amar Ujala Prakashan 8.3%
All others 30.9%

Dainik Bhaskar Group Of Pubs takes 36.1%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
7.1% is nagpur
Nagpur 7.1%
Ahmedabad 4.6%
Aurangabad 4.5%
Manipal 3.3%
All others 80.5%

Nagpur takes 7.1%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Hindu 6.5%
02 Dainik Bhaskar 5.0%
03 Udayavani 3.3%
04 Amar Ujala 3.3%
05 Lokmat 2.8%

Hindu carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 295 advertisers
01 High Up Solar System
02 Kkn Energy
03 Galo Energy
04 Rbp Energy
05 Shree Kalyan Solar Energy
06 Helios Natural Renewtech
07 Vitronics Controls
08 Dysun
09 Aisen Solar Solutions
10 Becquer Energy

295 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Waaree Energies led print in January 2026, on 30.4% of the medium’s spend, from 85 advertisers active.

80.9%
Top 10 share
170
Ads tracked
295
Sector-only advertisers

Radio: Sunora Solar leads the medium

Radio carries 3.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Sunora Solar holds 30.7% of the medium’s spend and the top ten advertisers hold 99.8%.

Top advertiser
Sunora Solar
30.7% of the sector’s radio spend in January 2026
Top 10 concentration
99.8%
of the sector’s radio spend sits with ten advertisers
Advertiser count
11
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
67.5% is west zone
West zone 67.5%
South zone 15.0%
North zone 14.2%
East zone 3.3%

West zone takes 67.5%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
25.3% is afternoon
Afternoon 25.3%
Prime time 24.9%
Morning 19.2%
Early morning 13.9%
All others 16.7%

Afternoon takes 25.3%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 41.9%
02 Radio Mirchi 8.9%
03 Radio City 6.2%
04 Red FM 4.7%
05 Big FM 4.7%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 18 advertisers
01 Sanelite Solar
02 Ganesh Green Bharat
03 Techsunbio
04 Lumen Solar Enterprises
05 Powertrac Solar Projects
06 Sunbond Energy
07 Kashyap Solar
08 Smart Solartech
09 Green Watt Solar Energy
10 Uvr Techsol

18 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Sunora Solar led radio in January 2026, on 30.7% of the medium’s spend, from 11 advertisers active.

99.8%
Top 10 share
9,160
Ads tracked
18
Sector-only advertisers

Digital: Utl Electronics (India) leads the medium

Digital carries 9.0% of the sector’s ads over the 12 months to September 2025. In January 2026, Utl Electronics (India) holds 37.8% of the medium’s spend and the top ten advertisers hold 83.0%.

Top advertiser
Utl Electronics (India)
37.8% of the sector’s digital spend in January 2026
Top 10 concentration
83.0%
of the sector’s digital spend sits with ten advertisers
Advertiser count
61
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
10.5% is youtube
YouTube 10.5%
Facebook 10.3%
Rediff 1.9%
Irctc 1.8%
All others 75.5%

YouTube takes 10.5%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
81.6% is display
Display 81.6%
Video 18.4%

Display takes 81.6%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
47.5% is desktop display
Desktop Display 47.5%
Mobile Display 23.9%
Desktop Video 11.6%
Facebook Display 8.9%
All others 8.1%

Desktop Display takes 47.5%, the largest single share.

Advertisers seen only in this sector 248 advertisers
01 Volt Energy
02 Sundaygrids
03 Mahindra Solarize
04 Hardoll Enterprises
05 Energy Circle
06 Vortex Solar Energy
07 Oorjan Cleantech
08 Axiso Green Energies
09 Liking Energy Tech
10 Apn Solar Energy

248 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Utl Electronics (India) led digital in January 2026, on 37.8% of the medium’s spend, from 61 advertisers active.

83.0%
Top 10 share
605
Ads tracked
248
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Wednesday and Thursday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Print takes 49.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Livguard Energy Technologies leads the sector on 57.6% of that spend.

03

The sector ran 10,238 ads from 154 advertisers in January 2026.

04

9.0% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 146 against an opening quarter of 100.

06

News Bulletin carries 65.1% of the sector’s TV ads.

07

North zone carries 54.8% of the sector’s print spend.

08

West zone carries 67.5% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?