Airport trolleys and train tray tables for a made-in-India solar brand
Solar panels are a considered purchase made by people who run businesses and homes, which is the profile sitting in an airport departures hall and on a premium train. The buy took baggage trolleys at departures, pushed by hand through the whole check-in journey, and seat-back tray tables on train services, which sit open in front of a passenger for hours. Both are close-range formats, so the creative could carry the made-in-India positioning rather than a logo alone.
Close-range travel formats give reading time that roadside media cannot, which suits a category people research before buying. Trolleys and trays also come with a self-selecting audience, reached without paying for the mass reach around them.
Execution photography from the campaign, captured site by site as each placement went live.