Lic Housing Finance Advertising in India
Lic Housing Finance ads appeared 1,50,828 times across Indian media, making it the #4 biggest BFSI advertiser. 1,32,715 of those were on radio, more than on any other medium. January is its busiest month.
- 70% of its TV airtime runs alongside News Bulletin.
- It runs about 452× more ads in January than in its quietest month.
- About 1 in every 29 BFSI ads in India is one of theirs, which makes it #4 in the category.
Where its ads run.
Lic Housing Finance splits its measured ads across 4 media, and radio leads at 88%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Lic Housing Finance's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Argus, the TV channel it advertises on most.
This is the number of ads Lic Housing Finance ran on each channel.
70% of its TV airtime runs with News Bulletin.
Each figure is the share of Lic Housing Finance's TV airtime that ran alongside that kind of programme.
A clear airing peak around 12 PM.
Lic Housing Finance's airings cluster around 12:30-12:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Lic Housing Finance's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Sunday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Lic Housing Finance's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Lic Housing Finance ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
3.4% of BFSI voice.
Lic Housing Finance accounts for 3.4% of all measured BFSI advertising, ranked #4 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Lic Housing Finance ranks #4 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Lic Housing Finance's media.
How many ads did Lic Housing Finance run in India?
A Lic Housing Finance ad appeared 1,50,828 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #4 among BFSI brands.
Where did Lic Housing Finance's ads run?
Lic Housing Finance ran 1,32,715 ads on radio, 13,558 ads on digital, 2,718 ads on TV and 1,837 ads on print.
Which TV channels did Lic Housing Finance advertise on?
Lic Housing Finance ran 250 ads on Argus, more than on any other channel. Next come News18 Lokmat and News18 Odia.
What kind of TV programmes did Lic Housing Finance advertise around?
70% of Lic Housing Finance's television ads ran alongside news bulletin programming.
When did Lic Housing Finance advertise the most?
Lic Housing Finance ran the most ads in January and the fewest around April.
Campaigns we have run for brands like Lic Housing Finance
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
Small-format deposit ads in the Gujarati dailies
A deposit scheme is bought on one number, so the unit did not need size, it needed placement and repetition. Small-format ads ran in Gujarat Samachar and Divya Bhaskar leading with the 567 day scheme and its 7.75 per cent rate, with a QR code and a toll free number so a reader could act without leaving the page. Buying small units in the two largest Gujarati dailies bought frequency in the market rather than one large appearance.
Rate shoppers compare, so being present repeatedly in the papers they read matters more than dominating a single issue. The QR code turned a print unit into a measurable route, which is unusual for a small-format press buy.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?