Case studies · Automotive
CarzSpa
Creator content shot inside the detailing studio
Car detailing is judged on finish, which is hard to argue in a static ad and easy to show on camera. The shoot was set inside a working CarzSpa studio, with creators filmed alongside the cars and the crew rather than against a backdrop, so the coating, the bays and the technicians all appear as they are. The output was cut for social, where the audience for detailing already goes to compare studios.
What it delivered
Shooting on the studio floor gave the brand footage that doubles as proof: the same frames show the service, the premises and the people doing the work. It also left the outlet a library of assets it can keep using rather than a single campaign film.
Format Creator video content
Location CarzSpa studio floor
Use Social and digital
Execution photography from the campaign, captured site by site as each placement went live.