Tata Motors Advertising in India
Tata Motors ads appeared 3,90,123 times across Indian media, making it the #2 biggest Auto advertiser. 1,31,282 of those were on digital, more than on any other medium. September is its busiest month.
- 35% of its TV airtime runs alongside News Bulletin.
- It runs about 8× more ads in September than in its quietest month.
- About 1 in every 15 Auto ads in India is one of theirs, which makes it #2 in the category.
Where its ads run.
Tata Motors splits its measured ads across 5 media, and digital leads at 34%. The dashed line shows what a typical Auto brand does.
Each bar is the share of Tata Motors's ads that ran on that medium. The dashed line is the average across all Auto brands.
Where it airs on TV.
ads on Rengoni, the TV channel it advertises on most.
This is the number of ads Tata Motors ran on each channel.
The genres it leans on.
Each figure is the share of Tata Motors's TV airtime that ran alongside that kind of programme.
A clear airing peak around 9 AM.
Tata Motors's airings cluster around 09:30-09:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Tata Motors's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Sunday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Tata Motors's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Tata Motors ran for each product.
A geographic footprint, led by Pune.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
6.7% of Auto voice.
Tata Motors accounts for 6.7% of all measured Auto advertising, ranked #2 of 7,655 advertisers tracked in the category.
The Auto field, measured.
Tata Motors ranks #2 of 7,655 advertisers in Auto, counted by how many ads each one ran. These counts cover Auto advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Tata Motors's media.
How many ads did Tata Motors run in India?
A Tata Motors ad appeared 3,90,123 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #2 among Auto brands.
Where did Tata Motors's ads run?
Tata Motors ran 1,31,282 ads on digital, 1,27,232 ads on radio, 1,12,565 ads on TV and 17,321 ads on print.
Which TV channels did Tata Motors advertise on?
Tata Motors ran 2,940 ads on Rengoni, more than on any other channel. Next come Tv9 Bangla and Star Sports 1 Hindi.
What kind of TV programmes did Tata Motors advertise around?
35% of Tata Motors's television ads ran alongside news bulletin programming.
When did Tata Motors advertise the most?
Tata Motors ran the most ads in September and the fewest around November.
Campaigns we have run for brands like Tata Motors
A campaign we planned, booked and photographed for another advertiser in Auto, run by the same team and the same process you would work with.
A brand launch event for an on-demand mechanic app
A service app has nothing to show until someone uses it, so the launch had to create the first proof itself. We produced the brand launch event end to end: stage and backdrop branding carrying the fifteen-minute mechanic promise, the app walkthrough on screen, and photography of the founding team and partners on the day. The assets from the event then seeded the launch announcement across social and press outreach.
The event gave the launch a dated, photographed moment to point at, which is what press and social outreach need. Branding the backdrop rather than only the stage meant every photograph taken in the room carried the proposition, including the ones guests posted themselves.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
Automobile advertising in India
Print is the sector’s leading medium, taking 80.2% of ad spend over the 12 months to September 2025. Maruti Suzuki leads on 17.3% of that spend, 22.2% of the sector’s ads run on digital, and 1,682 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 19% on the opening quarter.
Up 2% on the opening quarter.
Down 13% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 80.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: TVS Motor leads the medium
Television carries 18.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, TVS Motor holds 17.9% of the medium’s spend and the top ten advertisers hold 91.3%.
News Bulletin takes 59.0%, the largest single share.
Prime time takes 36.7%, the largest single share.
English takes 47.9%, the largest single share.
38 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
TVS Motor led television in January 2026, on 17.9% of the medium’s spend, from 53 advertisers active.
Print: Hero MotoCorp leads the medium
Print carries 80.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hero MotoCorp holds 24.9% of the medium’s spend and the top ten advertisers hold 83.5%.
North zone takes 42.0%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 17.6%, the largest single share.
Mumbai takes 2.3%, the largest single share.
Rajasthan Patrika carried the most print ads over the 12 months to September 2025.
3,769 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Hero MotoCorp led print in January 2026, on 24.9% of the medium’s spend, from 821 advertisers active.
Radio: Maruti Suzuki leads the medium
Radio carries 1.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Maruti Suzuki holds 32.6% of the medium’s spend and the top ten advertisers hold 88.5%.
West zone takes 33.0%, the largest single share.
Prime time takes 39.4%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
408 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Maruti Suzuki led radio in January 2026, on 32.6% of the medium’s spend, from 89 advertisers active.
Digital: Ola Electric Mobility leads the medium
Digital carries 22.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Ola Electric Mobility holds 8.2% of the medium’s spend and the top ten advertisers hold 49.9%.
Facebook takes 7.7%, the largest single share.
Display takes 87.7%, the largest single share.
Mobile Display takes 43.7%, the largest single share.
2,408 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Ola Electric Mobility led digital in January 2026, on 8.2% of the medium’s spend, from 887 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 80.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Maruti Suzuki leads the sector on 17.3% of that spend.
The sector ran 361,222 ads from 1,682 advertisers in January 2026.
22.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 119 against an opening quarter of 100.
News Bulletin carries 59.0% of the sector’s TV ads.
North zone carries 42.0% of the sector’s print spend.
West zone carries 33.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?