Spread Advertising in India
We track 5 Spread advertisers in India, and Hindustan Unilever runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Spread ads run on outdoor.
The category runs the most ads in October.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Spread splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Hindustan Unilever leads Spread.
ads from Hindustan Unilever, more than any other Spread advertiser.
This is the number of Spread ads each advertiser ran.
Where spread runs locally.
Top cities for Spread print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Spread advertising.
Who is the biggest advertiser in Spread?
Hindustan Unilever ran the most ads here.
Which medium dominates Spread advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Spread
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Bus shelter domination in a single delivery catchment
A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.
Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Spread
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.