Film co-branding across outdoor and on screen
Associating with a film only works if the association is visible in both places the audience meets it. Dhash was co-branded on large-format outdoor around the release date, sharing the frame with the film’s own key art on high-traffic city sites, and carried through into the film campaign assets so the brand mark travelled with the poster and trailer wherever they ran. The outdoor went up ahead of release, when interest in the title was already building.
The film does the work of drawing the eye and the brand inherits that attention, which is far cheaper than buying the same salience alone. Holding the association across both outdoor and the campaign assets meant a viewer met it twice, in the street and on screen.
Execution photography from the campaign, captured site by site as each placement went live.