Case studies · Entertainment & Media
Martin
Poster and key art for a theatrical action release
Action titles live or die on the poster, and the poster then has to survive being cropped for every other format. The key art for Martin was built with that in mind: a lead frame strong enough to hold a hoarding, and variants that keep the title and the lead legible when the same artwork is reduced to a digital tile or a press strip.
What it delivered
Designing the crop variants alongside the master art means the release keeps its impact at every size, instead of the title disappearing the moment the artwork is resized. That consistency is what makes a short release window feel like a campaign.
Format Key art and poster
Category Theatrical release
Use Outdoor, digital and press
Execution photography from the campaign, captured site by site as each placement went live.
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