Case studies · Entertainment & Media
Maddock Films
Release campaign assets for a theatrical slate
A theatrical release runs on a compressed calendar where every format needs the same frames in different shapes. The campaign assets were built from the film itself, cutting key art and campaign stills into the sizes the release plan needed, so outdoor, digital and press all carried a consistent look through the release window rather than drifting apart as each medium was produced separately.
What it delivered
Working from one asset set keeps the film recognisable across every surface it appears on, which matters when a release is bought in a fortnight. It also removes the production delay that usually costs a release its first week of visibility.
Format Release campaign assets
Use Outdoor, digital and press
Source Film key art and stills
Execution photography from the campaign, captured site by site as each placement went live.
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