These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Conventional Energy Advertising in India

TLDR

We track 2 Conventional Energy advertisers in India, and Ongc runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
2
Category leader
Ongc
Top medium
Outdoor (100%)
Peak month
September
01

100% of Conventional Energy ads run on outdoor.

The category runs the most ads in September.

Mar'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Conventional Energy splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Ongc leads Conventional Energy.

AdvertiserAds run
01
Ongc
36
02
Mahanadi Coalfields
36
36

ads from Ongc, more than any other Conventional Energy advertiser.

What this means

This is the number of Conventional Energy ads each advertiser ran.

Where conventional runs locally.

Top cities for Conventional Energy print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bhubaneshwar
36
Goa
21
Delhi Ncr
15

The short answers.

Optimised for the questions people, and AI engines, actually ask about Conventional Energy advertising.

Who is the biggest advertiser in Conventional Energy?

Ongc ran the most ads here.

Which medium dominates Conventional Energy advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Conventional Energy

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

GREW Solar · Energy & Solar

Cricket sponsorship taken onto the streets of Ahmedabad

A team sponsorship is bought on television and then usually stops there. This took it outside: large-format hoardings and unipoles across Ahmedabad carried the official solar energy partner status for the Gujarat Titans and Mumbai Indians, on arterial routes and junctions during the season. The sponsorship supplies the credibility, and the outdoor puts it in front of the same city that watches the team.

What it delivered

Street-level outdoor makes a sponsorship local, which television alone does not. Running it in the team’s home city during the season means the audience meets the partnership on match day and on the drive to work.

Format Large-format outdoor
Market Ahmedabad
Association IPL team partnership
GREW Solar hoarding in Ahmedabad carrying the official solar energy partner status
GREW Solar unipole on an Ahmedabad arterial road during the cricket season

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.