Emami Advertising in India
Emami ads appeared 1,77,145 times across Indian media, making it the #8 biggest Hair Care advertiser. 1,54,043 of those were on TV, more than on any other medium. April is its busiest month.
- 87% of its ads run on television.
- It runs about 17× more ads in April than in its quietest month.
- About 1 in every 20 Hair Care ads in India is one of theirs, which makes it #8 in the category.
Where its ads run.
Emami splits its measured ads across 3 media, and TV leads at 87%. The dashed line shows what a typical Hair Care brand does.
Each bar is the share of Emami's ads that ran on that medium. The dashed line is the average across all Hair Care brands.
Where it airs on TV.
ads on Manoranjan Grand, the TV channel it advertises on most.
This is the number of ads Emami ran on each channel.
The genres it leans on.
Each figure is the share of Emami's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Emami's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Emami's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Wednesday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Emami's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Emami ran for each product.
A geographic footprint, led by New Delhi.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
4.9% of Hair Care voice.
Emami accounts for 4.9% of all measured Hair Care advertising, ranked #8 of 949 advertisers tracked in the category.
The Hair Care field, measured.
Emami ranks #8 of 949 advertisers in Hair Care, counted by how many ads each one ran. These counts cover Hair Care advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Emami's media.
How many ads did Emami run in India?
A Emami ad appeared 1,77,145 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #8 among Hair Care brands.
Where did Emami's ads run?
Emami ran 1,54,043 ads on TV, 14,844 ads on digital and 8,258 ads on print.
Which TV channels did Emami advertise on?
Emami ran 4,123 ads on Manoranjan Grand, more than on any other channel. Next come Saam and Manoranjan TV.
What kind of TV programmes did Emami advertise around?
24% of Emami's television ads ran alongside feature films programming.
When did Emami advertise the most?
Emami ran the most ads in April and the fewest around October.
Campaigns we have run for brands like Emami
A campaign we planned, booked and photographed for another advertiser in Hair Care, run by the same team and the same process you would work with.
A celebrity-led film for a men’s sunscreen launch
Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.
Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Hair Care
Personal care advertising in India
Television is the sector’s leading medium, taking 79.9% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 17.1% of that spend, 6.5% of the sector’s ads run on digital, and 1,008 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Down 31% on the opening quarter.
Up 116% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 79.9% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Vini Product leads the medium
Television carries 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vini Product holds 25.8% of the medium’s spend and the top ten advertisers hold 85.8%.
Feature Films takes 22.7%, the largest single share.
Prime time takes 32.5%, the largest single share.
Hindi takes 34.5%, the largest single share.
13 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Vini Product led television in January 2026, on 25.8% of the medium’s spend, from 70 advertisers active.
Print: Wipro leads the medium
Print carries 19.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Wipro holds 16.6% of the medium’s spend and the top ten advertisers hold 77.8%.
North zone takes 40.1%, the largest single share.
Rajasthan Patrika takes 12.7%, the largest single share.
Kolkata takes 3.1%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
107 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Wipro led print in January 2026, on 16.6% of the medium’s spend, from 87 advertisers active.
Radio: Vicco Laboratories leads the medium
Radio carries 0.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vicco Laboratories holds 37.9% of the medium’s spend and the top ten advertisers hold 99.7%.
West zone takes 36.8%, the largest single share.
Prime time takes 34.7%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
20 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vicco Laboratories led radio in January 2026, on 37.9% of the medium’s spend, from 14 advertisers active.
Digital: Gillette leads the medium
Digital carries 6.5% of the sector’s ads over the 12 months to September 2025. In January 2026, Gillette holds 14.7% of the medium’s spend and the top ten advertisers hold 55.7%.
Facebook takes 35.4%, the largest single share.
Display takes 61.2%, the largest single share.
Mobile Display takes 28.1%, the largest single share.
2,029 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Gillette led digital in January 2026, on 14.7% of the medium’s spend, from 928 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 79.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 17.1% of that spend.
The sector ran 147,730 ads from 1,008 advertisers in January 2026.
6.5% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 69 against an opening quarter of 100.
Feature Films carries 22.7% of the sector’s TV ads.
North zone carries 40.1% of the sector’s print spend.
West zone carries 36.8% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?