These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Coffee Advertising in India

TLDR

We track 4 Coffee advertisers in India, and Continental Coffee runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
4
Category leader
Continental Coffee
Top medium
Outdoor (100%)
Peak month
July
01

100% of Coffee ads run on outdoor.

The category runs the most ads in July.

Jul'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Coffee splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Continental Coffee leads Coffee.

AdvertiserAds run
01
Continental Coffee
447
03
36
04
Bagrrys
1
447

ads from Continental Coffee, more than any other Coffee advertiser.

What this means

This is the number of Coffee ads each advertiser ran.

Where coffee runs locally.

Top cities for Coffee print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
270
Hyderabad
173
Kolkatta
45
Mumbai
35
Chennai
4
Delhi Ncr
2

The short answers.

Optimised for the questions people, and AI engines, actually ask about Coffee advertising.

Who is the biggest advertiser in Coffee?

Continental Coffee ran the most ads here.

Which medium dominates Coffee advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Coffee

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Hathi Masala · Food & Beverage

A celebrity pack shot built around a five rupee sachet

Sachet masala sells on price and recognition, in that order. The creative put both in one frame: the five rupee pack held up by a familiar face, the flavour proposition on the sachet itself, and nothing else competing for attention. Shot to work as a still, it carries across pack, press, outdoor and trade material without redesign, which is what a distribution-led brand needs.

What it delivered

One frame that survives every format keeps a wide, fragmented buy consistent from the trade poster to the hoarding. Leading with the price on the pack rather than in a corner burst means the offer stays intact however the creative is cropped.

Format Campaign creative
Talent Celebrity endorser
Price point Rs 5 sachet
Hathi Aakhri Masala campaign creative with the celebrity holding the five rupee sachet

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.