These are the ads we were able to track, not every ad placed in India. What is covered →

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City · Goa

Advertising in Panaji

TLDR

Panaji's local print and radio advertising is led by Miscellaneous and Services brands, with 4,797 advertisers tracked in the city. Print carries 100% of it.

  • Miscellaneous is the biggest advertising category here.
  • Print carries 100% of local ads.
  • 4,797 advertisers tracked in Panaji.
Advertisers
4,797
tracked locally
Top category
Miscellaneous
by local ad volume
Top advertiser
Sbs Biotech
ran the most ads here
Measured media
Print & radio
bought market by market
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Panaji
Where Panaji sits

Panaji, Goa is one of 165 Indian cities where we track local print and radio advertising.

Geographic scope

City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city.

A print-led market.

How Panaji's measured local ads split across 1 medium, led by Print at 100%.

What this means

Each bar is a medium's share of the local ads we found in Panaji.

Medium% of local ads
Print
100%

Who advertises in Panaji.

Top advertiser
Sbs Biotech

leads Panaji's local print and radio advertising, one of 4,797 advertisers tracked here.

What this means

This is the number of ads each advertiser ran here.

What gets advertised.

The categories that dominate Panaji's local media. Miscellaneous leads at 34% of measured local spend.

What this means

These are the categories advertising most heavily here; each links to how that industry advertises nationally.

Category% of local ads
12%
11%

Where the local ads run.

Top newspapers
PublicationAds run
Times of India, Goa
5,732
Gomantak, Panaji
4,692
Lokmat, Panaji
4,513
Tarun Bharat, Panaji
4,438

Times of India, Goa carries the most print ad weight in Panaji.

The short answers.

Optimised for the questions people, and AI engines, actually ask about advertising in Panaji.

Who advertises most in Panaji?

Sbs Biotech leads, across Miscellaneous, Services.

How do I advertise in Panaji?

Local print and radio advertising in Panaji is booked through agencies. Excellent Publicity handles planning, rates and release orders for this market.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.