Advertising in Mumbai
Mumbai's local print and radio advertising is led by Miscellaneous and Services brands, with 11,688 advertisers tracked in the city. Radio carries 84% of it.
- Miscellaneous is the biggest advertising category here.
- Radio carries 84% of local ads.
- 11,688 advertisers tracked in Mumbai.
City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city.
A radio-led market.
How Mumbai's measured local ads split across 2 media, led by Radio at 84.3%.
Each bar is a medium's share of the local ads we found in Mumbai.
Who advertises in Mumbai.
leads Mumbai's local print and radio advertising, one of 11,688 advertisers tracked here.
This is the number of ads each advertiser ran here.
What gets advertised.
The categories that dominate Mumbai's local media. Miscellaneous leads at 28% of measured local spend.
These are the categories advertising most heavily here; each links to how that industry advertises nationally.
Where the local ads run.
Times of India, Mumbai carries the most print ad weight in Mumbai.
Radio Mirchi, Mumbai leads Mumbai's radio inventory by ad weight.
The short answers.
Optimised for the questions people, and AI engines, actually ask about advertising in Mumbai.
Who advertises most in Mumbai?
Life Insurance Corp of India leads, across Miscellaneous, Services.
How do I advertise in Mumbai?
Local print and radio advertising in Mumbai is booked through agencies. Excellent Publicity handles planning, rates and release orders for this market.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.