These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
City · Maharashtra

Advertising in Pune

TLDR

Pune's local print and radio advertising is led by Services and Miscellaneous brands, with 6,261 advertisers tracked in the city. Radio carries 94% of it.

  • Services is the biggest advertising category here.
  • Radio carries 94% of local ads.
  • 6,261 advertisers tracked in Pune.
Advertisers
6,261
tracked locally
Top category
Services
by local ad volume
Top advertiser
Maruti Suzuki
ran the most ads here
Measured media
Print & radio
bought market by market
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Pune
Where Pune sits

Pune, Maharashtra is one of 165 Indian cities where we track local print and radio advertising.

Geographic scope

City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city.

A radio-led market.

How Pune's measured local ads split across 2 media, led by Radio at 93.9%.

What this means

Each bar is a medium's share of the local ads we found in Pune.

Medium% of local ads
Radio
93.9%
Print
6.1%

Who advertises in Pune.

Top advertiser
Maruti Suzuki

leads Pune's local print and radio advertising, one of 6,261 advertisers tracked here.

What this means

This is the number of ads each advertiser ran here.

What gets advertised.

The categories that dominate Pune's local media. Services leads at 46% of measured local spend.

What this means

These are the categories advertising most heavily here; each links to how that industry advertises nationally.

Category% of local ads
14%

Where the local ads run.

Top newspapers
PublicationAds run
Daily Sakal, Pune
13,562
Times of India, Pune
9,741
Lokmat, Pune
7,460
Maharashtra Times, Pune
7,126

Daily Sakal, Pune carries the most print ad weight in Pune.

Top radio stations
StationAds run
Red FM, Pune
2,18,542
Radio City, Pune
2,14,303
Radio Mirchi, Pune
1,96,821
Big FM, Pune
1,78,016

Red FM, Pune leads Pune's radio inventory by ad weight.

The short answers.

Optimised for the questions people, and AI engines, actually ask about advertising in Pune.

Who advertises most in Pune?

Maruti Suzuki leads, across Services, Miscellaneous.

How do I advertise in Pune?

Local print and radio advertising in Pune is booked through agencies. Excellent Publicity handles planning, rates and release orders for this market.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. City figures cover print and radio, the two media bought market by market. Television and digital are bought nationally, so they are not split by city. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.