These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Shaving Cream Advertising in India

TLDR

We track 1 Shaving Cream advertiser in India, and Vi-john runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
1
Category leader
Vi-john
Top medium
Outdoor (100%)
Peak month
September
01

100% of Shaving Cream ads run on outdoor.

The category runs the most ads in September.

Sep'24
Jan'24Sep'24Sep'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Shaving Cream splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Vi-john leads Shaving Cream.

AdvertiserAds run
01
Vi-john
4
4

ads from Vi-john, more than any other Shaving Cream advertiser.

What this means

This is the number of Shaving Cream ads each advertiser ran.

Where shaving runs locally.

Top cities for Shaving Cream print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Nagpur
3
Trivandrum
1

The short answers.

Optimised for the questions people, and AI engines, actually ask about Shaving Cream advertising.

Who is the biggest advertiser in Shaving Cream?

Vi-john ran the most ads here.

Which medium dominates Shaving Cream advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Shaving Cream

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Reginald Men · FMCG & Personal Care

A celebrity-led film for a men’s sunscreen launch

Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.

What it delivered

Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.

Format Celebrity product film
Talent Riteish Deshmukh
Use Social and digital
Riteish Deshmukh holding the Reginald Men sunscreen in the launch film
Close frame from the Reginald Men launch film showing the pack

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.