Storefront branding that turns the shop into the medium
A wedding wear store draws from the market street it sits on, so the store itself was treated as the primary site. The facade was branded end to end, an LED screen above the entrance ran the collection in motion, and the window displays were dressed to be read from across the road. Together they make the shop legible at a distance and specific up close, which is what converts a passer-by into a walk-in.
Branding the premises buys permanent presence on the one street where the customer is already shopping, with no rental clock running. The LED screen adds movement to a facade that would otherwise be static, which is what pulls the eye across the road.
Execution photography from the campaign, captured site by site as each placement went live.