Case studies · Fashion & Lifestyle
Bridal Asia
A two-day exhibition, bought on one high-traffic Mumbai site
An exhibition that runs for two days cannot afford a slow build, so the buy went for a single site with volume rather than a spread with frequency. The hoarding sat on the Worli approach in Mumbai, carrying the dates, the venue and the luxury jeweller partners in one read, aimed at the car audience this category actually draws. Partner jeweller names rotated across the run so each got its own appearance.
What it delivered
For a dated event, one dominant site on the right road delivers the reminder better than the same money split across many smaller ones. Rotating the partner names let the sponsors each carry the site without diluting the event message.
Format Hoarding
Market Worli, Mumbai
Event Two-day exhibition
Execution photography from the campaign, captured site by site as each placement went live.
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