Social Media Advertising in India
We track 3 Social Media advertisers in India, and Instagram runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Social Media ads run on outdoor.
The category runs the most ads in May.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Social Media splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Instagram leads Social Media.
ads from Instagram, more than any other Social Media advertiser.
This is the number of Social Media ads each advertiser ran.
Where social runs locally.
Top cities for Social Media print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Social Media advertising.
Who is the biggest advertiser in Social Media?
Instagram ran the most ads here.
Which medium dominates Social Media advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Social Media
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Cinema screens for a business-to-business platform
Business platforms usually chase their audience through targeted digital and compete with everything else on the same screen. Cinema does the opposite: a full screen, no second window and an audience that cannot scroll. The slide stated the proposition in one line, that this connects MSMEs with business-to-business sales agents, and carried the app store badges and phone number, keeping to what can be read and remembered in a single on-screen appearance.
Cinema gives a business message the undivided attention that no feed placement can, and small business owners sit in the same halls as everyone else. Restricting the slide to one proposition and one response route is what makes a format with no dwell time work.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Social Media
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.